In my work as a freelance web writer, I get asked to write a lot of About pages, but in this post I thought I’d share what makes one good.
Put simply, an About page is your chance to tell a potential client why they should bother with you.
1. Why should they keep reading?
2. Why should they think about asking you to solve their web design problem?
Your About page needs to answer those questions.
Bloggers have it easy. All a blogger needs to tell his or her readers is this:
Now you might believe that as a web pro you’ve got it harder, but if you think about it, what you need to do looks an awful lot like what bloggers do:
Here’s the trick though…Notice how your About page is mostly all about your potential client?
That’s the way it should be. Just like the best conversationalist at a party is the one who talks all about you, the best About pages are the ones that say “You, you, you…yoooouuuu.”
Here are the essential elements of an About page, adapted from (and with apologies to) Derek Halpern:
And there—see that? “Company details” is in that list…
Go ahead and weave your information into the page, but remember: it’ll help you—and win you more business—if you focus your About page on your potential client.
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