E53: Personalize your way to more profit with Brennan Dunn

Show Notes:

Brennan is the co-founder of RightMessage, software that makes it dead simple to personalize your website in real-time. In this episode, we discuss how to use personalization to grow your agency, connect with more customers, and get more leads and sales.


Episode highlights:

  • What personalization is—and how to use it in your own agency.
  • The link between the personalization we do in our own lives and the kind of personalization that works in business.
  • How Brennan started using personalization to dynamically generate content.
  • How much opt-in rates can increase when using personalization.
  • The most creative use of his personalization software—and how you can put it to work for you.
  • Best advice you’ve received: People are spending money on you because they think the outcome will be more valuable than the cost.
  • Habit that contributes to success: Reading
  • Recommended book: Peak by Anders Ericsson and‎ Robert Pool, and Shoe Dog by Phil Knight
  • Recommended tools: Kiwi for gmail



  • “Have you ever done MadLibs?”
  • “Can this help me? I’m not seeing myself on the sales page.”
  • “You might not be able to get away with just swapping a headline.”
  • “They’re able to make the thing they’re advertising more relevant to the individual.”


  • How do you personalize your sales process? Is your website tailored to the viewer? How can you make it more so?


Tools & Resources