Stop Looking for the Perfect Client

On recent blogs, all the rage is to tell you to only work with clients that: Let you have creative freedom Never consider asking for out of scope items Always pay their bills on time Set reasonable expectations for deadlines Always promptly send you feedback Never ask...

The Four E’s of Truly Awesome Content

In previous posts I’ve talked about content marketing—both what it is and why you should invest in it. But in this post, I want to talk about the actual “content” in your content marketing. And I’m going to start by painting a picture for you. Imagine two...

Why You Need to Embrace Content Marketing

Today’s savvy consumers have learned to tune out sales pitches. They fast-forward through commercials on their DVRs; they use pop-up blockers online; they sign up for the Do Not Call registry to keep from having to answer telemarketers. Is it any wonder that B2B...
333 Great Resources for Responsive Web Design

333 Great Resources for Responsive Web Design

So, you’ve known about responsive design for a long time, but you never tried to create a responsive web design on your own? Or you downloaded a responsive template, but have no idea how to change things up or add responsive elements to it? This is where I was not...

What is Content Marketing?

How’s your marketing looking these days? Is it looking like…marketing? Here’s a sobering fact: nine out of ten of your potential clients do online research before they make personal purchases. What are they looking for? Useful information like reviews, testimonials,...

How to Charge for Sales Time

Walking out of a prospective customer meeting, I realized that I had just laid out exactly what their online strategy should be over the next twelve months. And I didn’t make a dime off of it. Whether they hire me or not, they’ll be leveraging my knowledge...