How to Help Prospects Know, Like, and Trust You

Content marketing can build your business, but to make it work you need to know the ground rules. I should first say that, ground rules or no, your content needs to be truly awesome in order for it to hit home with potential clients. It doesn’t matter whether you’re...

How Presentation Skills are Bringing Sexy Back

I don’t pay for cable, and I certainly wasn’t watching the 2013 Teen Choice awards. But, I ran across this clip of Ashton Kutcher giving his acceptance speech and loved how he delivered a powerful message. You may have heard something like this from your dad or...

Making the Shift from Web Pro to Publisher

You’re not a marketing guru. It’s not what you’re good at—and besides, between trying to land deals and actually implementing projects, you’ve got enough on your plate. But you are a businessperson, which means you know that without clients it doesn’t...