Do You Make These Mistakes with Your Website Copy?

It’s hard to write for the web. Don’t let anybody tell you it isn’t. I’ve been a writer for close to 20 years, and I still struggle with it every day. But I’ll let you in on a little secret — the basics are pretty easy. You can get your own website copy to the point...

How to Help Prospects Know, Like, and Trust You

Content marketing can build your business, but to make it work you need to know the ground rules. I should first say that, ground rules or no, your content needs to be truly awesome in order for it to hit home with potential clients. It doesn’t matter whether you’re...

Making the Shift from Web Pro to Publisher

You’re not a marketing guru. It’s not what you’re good at—and besides, between trying to land deals and actually implementing projects, you’ve got enough on your plate. But you are a businessperson, which means you know that without clients it doesn’t...

The Four E’s of Truly Awesome Content

In previous posts I’ve talked about content marketing—both what it is and why you should invest in it. But in this post, I want to talk about the actual “content” in your content marketing. And I’m going to start by painting a picture for you. Imagine two...

Why You Need to Embrace Content Marketing

Today’s savvy consumers have learned to tune out sales pitches. They fast-forward through commercials on their DVRs; they use pop-up blockers online; they sign up for the Do Not Call registry to keep from having to answer telemarketers. Is it any wonder that B2B...

What is Content Marketing?

How’s your marketing looking these days? Is it looking like…marketing? Here’s a sobering fact: nine out of ten of your potential clients do online research before they make personal purchases. What are they looking for? Useful information like reviews, testimonials,...

How to Write an About Page That Wins Business

In my work as a freelance web writer, I get asked to write a lot of About pages, but in this post I thought I’d share what makes one good. Put simply, an About page is your chance to tell a potential client why they should bother with you. 1. Why should they keep...