Your Scalable Seat – How to Grow Your Agency

Your Scalable Seat – How to Grow Your Agency There are key seats inside your business that you’ll need to scale as demand grows. These are the five principles that will help you define and fill those seats. I’m about to share with you one of my favorite concepts. When I implemented this in both…

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How to hire people for your agency

People are the key to scaling your agency. With this framework, you’ll find rockstar people for your team, even if you don’t have a huge budget to work with. I don’t want you to ever have to compromise when you’re building your team. I want you to find the right people who have the drive…

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Lead Magnet Marketing FAST

Does your agency need more leads? Here are 5 principles behind building a powerful lead magnet in just 90 minutes. Is your agency struggling to get leads?  If you don’t have leads, you don’t have growth. Plus there’s stress and frustration and fruitless hard work… Why not build a quick lead magnet? With your magnet,…

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How to create business process documentation faster

If you’re like me, you struggle with business documentation. We have a way to make it easier so you can get it done. Most agency owners know what processes exist in their businesses. They know what needs to get done so that they can deliver to clients. It can take a really long time to…

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Improve client experience with these 5 steps

Why spend time putting out fires when you could deliver an amazing client experience? These are the Five Hot Principles of the Client Experience Roadmap. Every agency owner has experience with client fires.  We’re all in a service business, which means these fires are almost guaranteed. There are a lot of steps involved in the…

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5 tips for client onboarding

How do you onboard your new clients? Do you have a set process in place? It’s time to start onboarding like a pro. A  lot of agencies don’t have a set onboarding process in place. Even those who do might not have something solid enough to make their clients excited about working with them. I…

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The Strategy Call Advantage – The Five Hot Principles

Your sales call isn’t working. You’re running into roadblocks and clients aren’t taking your offer. These are the principles behind creating a call that closes new clients faster. Today, I’m going to talk about improving your win systems. I want you to sell more effectively so you can bring on more high-value clients.  (More articles…

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The Five Hot Principles of the Profitable Agency Owner

You started your agency to make money. But you’re not a profitable owner, which means the agency isn’t going to grow. It’s time to dig into the financials to solve the problem. I’m about to cover some really sexy financial stuff. Don’t roll your eyes. Yes, dealing with the numbers isn’t the most exciting thing…

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How to Package Your Exhaust to Create Great Lead Generating Content

You don’t need to spend days creating the perfect piece of content. Your existing content and documents might just provide everything that you need. What’s the hardest part of creating authority content? Maybe it’s creating something original and valuable. Perhaps you don’t feel like you’re an authority. You might not know what’s useful. Or you…

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Better Together–Q4 2018 memo to UGURUS

Here at UGURUS, we believe people are Better Together. A few years ago when we shifted from selling primarily self-paced courses into live mentorship and coaching, I was astounded at how much more real our product became. We went from knowing very little about the inner-workings of our customers lives to getting a front row seat…

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How to Build a High-Performance Marketing Engine for Your Agency

For most digital agencies, marketing falls somewhere between the art of spinning plates and a game of whack-a-mole played by an obsessive-compulsive schizophrenic. “I haven’t posted on Twitter for a while… I should share some articles.” “I need a Facebook Fan Page, I’ll create that. Hmm. I don’t have any fans. I’ll ask my friends…

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How to Overcome the Fear of Losing $60k and Scale Your Agency

“What if hiring this person doesn’t work out – I don’t have $60,000 to waste!” I don’t know about you, but I don’t have sixty large lying around to flush down the toilet either. I’m in the business of helping digital agency owners get more clients, earn more money, and achieve freedom in their business…

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The Whale: What to Do About Being Beholden to a Single Client

A student of mine recently informed me of an idea called your bus count. Answer the question: “How many team members can get hit by a bus without the company going bust?” Your answer is your bus count. The higher the number, the more robust your business is to survive unexpected events. Asking for your…

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Degenerate into amazing work–Q3 2018 memo to UGURUS

Doing the work. Setting goals. Casting a vision for the future. Aligning our team to row in the same direction. It’s all just talk. Peter Drucker, the father of modern management, says, “The best plan is only good intentions unless it degenerates into work.” Every time we sit down and plan, we run the risk…

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Do Bigger Clients Have Bigger Expectations?

There is a common fear amongst most freelancers and new agency owner. And it is this…If I land a bigger client who pays me more money, are they going to expect more? And my answer is…it depends. Check out this quick video to get to the nitty gritty of this common question.

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Examples of $10K+ Projects

Are you worried your potential client might ask, “can you show me examples of a $10K site you’ve done before?” Here’s exactly how to handle it and why it’s important.

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