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The Digital Agency Blog

Two Key Steps to Being Seen as an Authority

If you’ve been in business for any length of time, you’ve probably had a warm referral to an ideal client. You…

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Oh, What a Difference Your Real Voice Makes

Welcome back to our continuing journey with “Heather Carlysle.” When we last checked in on her, she was learning that rejection…

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Is It What You Say or How You Say It?

I’m sure you’ve heard the expression, “It’s not what you say; it’s how you say it.” And I know it seems…

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Storytelling and Great Content – The Keys to Attracting New Clients

When was the last time you had a problem in your business that you needed to solve? This morning, maybe? What…

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Proven Methods for Increasing Awareness with Your Target Audience

You’ve got a great message, and your solutions are second to none! So, how can you make yourself known? How can…

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Creating Awareness—It’s Like Word-of-Mouth on Steroids

Now that you have a good understanding of your audience, it’s time to make them aware that you exist. Awareness is…

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Rejection Is Truly a Great Thing!

A few weeks ago, I began sharing a bit of “Heather Carlyle’s” story, a successful agency owner whose business was surviving…

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Creating Content That Drives More Demand for Your Services

  Did you know that author, Stephen King, thinks of only one person when he’s writing his bestselling novels? He’s not…

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Choosing Which Niche to Target Starts with Your Aim

There’s no magic formula to settling on which niche to target. I often get asked about whether I think selling to…

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Your Audience Is Waiting for You

You’re likely familiar with being part of an audience. Maybe (before the pandemic) you’ve been in the crowd at a concert,…

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