Articles On Marketing

Coming up with content for one email isn’t too difficult. But what about coming up with content for a lot of emails every month? With our Email Content Generator, you don’t have to struggle anymore. You feel like you’ve been sitting at your desk for hours. And you’re just waiting. You’re waiting for the clever… read more

It’s time to accelerate the growth of your email list. These are the principles that will allow you to generate leads on demand and keep your sales pipeline full. When it comes to attracting new clients on-demand, there’s nothing more powerful than an email list. In fact, I’ve scaled multiple businesses to seven figures with… read more

When you understand what your customers want and need, you can build the right offer. Have you ever wondered if you’re making the best possible offer to your customers? Do you know what they want and need from your business? Are you delivering the offer that will make a customer look at your agency and… read more

Does your agency need more leads? Here are 5 principles behind building a powerful lead magnet in just 90 minutes. Is your agency struggling to get leads?  If you don’t have leads, you don’t have growth. Plus there’s stress and frustration and fruitless hard work… Why not build a quick lead magnet? With your magnet,… read more

You don’t need to spend days creating the perfect piece of content. Your existing content and documents might just provide everything that you need. What’s the hardest part of creating authority content? Maybe it’s creating something original and valuable. Perhaps you don’t feel like you’re an authority. You might not know what’s useful. Or you… read more

For most digital agencies, marketing falls somewhere between the art of spinning plates and a game of whack-a-mole played by an obsessive-compulsive schizophrenic. “I haven’t posted on Twitter for a while… I should share some articles.” “I need a Facebook Fan Page, I’ll create that. Hmm. I don’t have any fans. I’ll ask my friends… read more

A student of mine recently informed me of an idea called your bus count. Answer the question: “How many team members can get hit by a bus without the company going bust?” Your answer is your bus count. The higher the number, the more robust your business is to survive unexpected events. Asking for your… read more

I recently launched a new company, Solar Energy Marketing, a web design and marketing business completely separate from my current business, Design by Friday. Here’s how I launched it in six months. Laying the Groundwork I mentioned in a previous post that I dedicate 90 minutes a day to connecting with potential clients via LinkedIn…. read more

Most of us wonder how we can get more customers interested in our business. If you find yourself asking, “Why don’t people understand my business and its value? Why can’t I attract clients?” the fault is probably not your product or service but in your branding. What is Branding? One of the key elements in… read more

I’ve been in this business for a long time. Despite all my years of hard work, a day came where I realized I was not making money. I still was not getting ahead. I found myself losing every single proposal. In the off chance that I won one, I ended up cutting prices to get… read more

Everybody hates cold calling. A lot of people, whom I respect, say you need to make 40 cold calls a day. If you’re lucky, two of them will work out. My strategy is to make two to five calls but make them count by warming them up a little. Hit the ground running by doing… read more

As a mentor in the $10K Bootcamp, the #1 question I get asked is, “how can I get more leads?” Even though the answer is simple, it’s the execution that kills us as web professionals. Choosing a niche isn’t the easiest thing to do, I get it. But, the sooner you select a niche (aka… read more

Attracting leads is a frustrating and stressful business activity. It’s also time consuming to get the phone to ring, the email box to fill, and the meetings scheduled. I’ve taught thousands of web professionals how to overcome this. My process for lead generation is always the same. WARNING: There is no magic wand, no silver… read more

I had a problem. I opened the door to my chicken coop. I caught a glimpse of a tiny dark object scurrying in the shadows… (Yes, I have 3 chickens in my backyard—explaining this will be left to another post.) For a second, I thought it must be my imagination. You know, like the protagonist… read more