Articles On Sales

President of Booyah Online Advertising, Troy Lerner sits down with me to discuss the one-man band, direct response, and his advice for the challenges he faces as a leader. When Troy was first introduced to Booyah, his initial goal was to poach their talent, but he soon found himself being poached and joining Booyah. Initially… read more

Sales are the driver of your business—of any business. Nothing happens until a sale is made. Without sales, we would have no clients, no revenue, no testimonials… no business. If you’re like most of the freelancers or small business owners that I meet, you’ve probably said something like, “I hate sales.” When in fact, that’s… read more

Creative Director and Owner of Indianapolis-based Roundpeg, Lorraine Ball joins our program to discuss her agency, growth, marketing, talent, and how she leverages her competitors to get more clients. Lorraine Ball started Roundpeg because she was tired of the standard, cookie-cutter model of marketing in corporate businesses. After flying out to Denver to create Attract… read more

The freelance web designer’s dream is to work with clients they love on projects that excite them for the fees they deserve. Unfortunately, most of the time reality doesn’t look like this. Most freelancers I know work with whoever needs them on whatever projects come along for whatever fees they can negotiate. I believe this… read more

Founder and President of Denver-based Neon Rain Interactive, Arif Gangji, sits down with me to discuss his agency, growth, and his unique way of finding talent. After Arif Gangji moved away from his hacking days in high school, he started Neon Rain, in 2002, as a company that would be recognized for its talent and… read more