Creating Your “Cut to the Chase” Sentence – How to Tell Your Prospects Who You Serve and What You Do
Do potential prospects have to go digging through your website to find out what you do and who you do it for? That’s not going to get you more clients. You’ve got to cut to the chase to generate interest straight away. Digital agency owners often tell me that they’re trying to get out there… read more
Here at UGURUS, we believe people are Better Together. A few years ago when we shifted from selling primarily self-paced courses into live mentorship and coaching, I was astounded at how much more real our product became. We went from knowing very little about the inner-workings of our customers lives to getting a front row seat… read more
Doing the work. Setting goals. Casting a vision for the future. Aligning our team to row in the same direction. It’s all just talk. Peter Drucker, the father of modern management, says, “The best plan is only good intentions unless it degenerates into work.” Every time we sit down and plan, we run the risk… read more
A few years ago I was at mastermind for digital agency owners. One of the speakers ran a 200-person agency. Someone asked him how many hours he put in per week. “No more than 30-hours.” Jaws dropped all around the room. Attendees whispered, “Did he just say thirty hours?” Laughter even broke out. He elaborated…. read more
Are you having cash flow problems? A few weeks before the year ended, one of my program grads emailed me that she was in a bit of a cash flow crunch. Business was overall really good, just a cash slump due to some project deadlines getting pushed and new clients delaying their kickoffs. It happens… read more
Have you ever been approached by a business coach who had zero experience running an agency? I have. I’m sure there are those out there that can add value… but I’ve always been a little suspect. Look, I get that most businesses are about the same. They all have to market. They all have to… read more
When I first started my digital agency, I found there were two types of clients out there: – Those that had terrible budgets – Those that had great budgets In my early years, I got a lot of the terrible ones…. But after pitching over 1,000 deals I cracked the code on why some clients… read more
In my last post, I talked about ways you can get copy for your clients’ websites. If you had a chance read that post, you might have realized I feel strongly about the value of professional writing. (Go figure… I’m a writer.) There are several advantages to working with a professional writer on a web… read more