When was the last time you had a problem in your business that you needed to solve? This morning, maybe? What did you do to solve it? Perhaps you searched Google for those answers and discovered a combination of organic webpage results and ads. Or paid more attention than you usually would to an ad… read more
You’ve got a great message, and your solutions are second to none! So, how can you make yourself known? How can you get your message out there so that your ideal audience becomes aware that you have the solution that they need? Awareness is the second A in the 5-A Framework, and it’s the essential… read more
Now that you have a good understanding of your audience, it’s time to make them aware that you exist. Awareness is the second A in the 5-A Framework. Most agencies—in fact, most companies—rely solely on referrals and word of mouth. Those can be powerful ways to get leads, but they’re slow and arduous, and they… read more
A few weeks ago, I began sharing a bit of “Heather Carlyle’s” story, a successful agency owner whose business was surviving on the goodwill of referrals and word of mouth…and who had just hit quite a snag. A couple of weeks after our initial meeting, Heather and I met in the corner of a busy… read more
Did you know that author, Stephen King, thinks of only one person when he’s writing his bestselling novels? He’s not thinking of all of the various people who will read his books…he’s writing to one, “ideal” reader. The same can be said for how you communicate with your audience—the first A in the 5-A… read more
There’s no magic formula to settling on which audience to target. I often get asked about whether I think selling to a specific market makes sense, and the truth is, I wish I had this type of crystal ball. I could make A LOT of money if I did. Determining what market to go after… read more
You’re likely familiar with being part of an audience. Maybe (before the pandemic) you’ve been in the crowd at a concert, gone to a conference, or sat in church and heard a sermon. But for now, I want you to forget what it feels like when you’re “out there.” Instead, visualize the other view at… read more
From time to time, I’m going to share a bit of one of my success stories with you. Some might call this a case study—and you can if you’d like—but I like telling stories. Since I just shared high-level details about my 5-A Framework in my last blog, I think this is the perfect time… read more
Join me for a moment as I entice you to think about this: a vacation vs. a day off. It’s great to take a day off, step away from the regular, day-to-day routine, and do something fun. But does it have the same impact on your health and well-being as taking seven consecutive days off?… read more
In my last blog, I shared about the differences between an agency that operates as a generalist—one that tries to be everything to everybody—and a market owner—one that is specialized and customer-focused. To help you become a specialized, customer-focused agency, I have distilled my ideas and methods into the 5-A Framework. I created this simple… read more
Have you ever said these words… “I don’t have a particular industry or market I target.” “I have a few different niches I focus on.” “I don’t even know where to start with this whole ‘niching’ thing!” Then you’re in the right place. At best, many agencies and professional services businesses act like they rent… read more
Do you feel like there’s never enough time to get the day to day work done AND focus on future business? The issue that a lot of agency owners run into is that they themselves are doing a lot of low-level work that could be done by others, such as invoicing, building out projects, and… read more
I want to discuss the importance of establishing yourself as an authority, and share a few tips on how to do that. Today I’ll share one of my stories with you. One of my Agency clients has a business focused on helping Health and Wellness Coaches. While my client was gathering leads, they weren’t the… read more
Are you struggling to find your ideal audience? You’re not alone. I’ve worked with a lot of agency owners who face this issue, when you are not clear on your audience, choosing how to market your agency is really difficult, and you may not be attracting the right type of client. In order to help… read more
Are you looking to charge more for your services but struggling with how to do that? The key to charging more and earning what you are worth is twofold, and it’s tied into understanding your clients problems: 1st – you must discover what your client wants to accomplish, whether it’s generating more leads, views, or… read more
The best way to attract your ideal client is to uncover their unique problems and provide the solution to those problems. As we’ve been discussing in our previous messages – we’ll discuss the best way to attract your ideal client in the context of the 5A Framework. Who is your ideal Audience? Are you Aware… read more
Coming up with content for one email isn’t too difficult. But what about coming up with content for a lot of emails every month? With our Email Content Generator, you don’t have to struggle anymore. You feel like you’ve been sitting at your desk for hours. And you’re just waiting. You’re waiting for the clever… read more
Your Scalable Seat – How to Grow Your Agency There are key seats inside your business that you’ll need to scale as demand grows. These are the five principles that will help you define and fill those seats. I’m about to share with you one of my favorite concepts. When I implemented this in both… read more
Identifying and documenting your key processes shouldn’t be hard. I’m going to show you the fastest way to identify, unpack, and document, even if you hate documentation. Are you busy? Of course you are. I recommend taking some of those little tasks off your hands. The problem is, it’s SUCH a hassle to get all… read more
Creating Your “Cut to the Chase” Sentence – How to Tell Your Prospects Who You Serve and What You Do
Do potential prospects have to go digging through your website to find out what you do and who you do it for? That’s not going to get you more clients. You’ve got to cut to the chase to generate interest straight away. Digital agency owners often tell me that they’re trying to get out there… read more
Here at UGURUS, we believe people are Better Together. A few years ago when we shifted from selling primarily self-paced courses into live mentorship and coaching, I was astounded at how much more real our product became. We went from knowing very little about the inner-workings of our customers lives to getting a front row seat… read more