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  Let’s check back in with our agency owner, “Heather Carlysle.” When we last left off, Heather found her voice and felt more confident owning her market. Now, it’s time to discuss the last two A’s in the 5-A Framework—Authority and Acquire. Assuming Authority Heather and I met at the coffee shop, and she looked… read more

Being prepared in business means nothing unless you dare to act and give it all you’ve got. Last time, I introduced you to the 5th A in the 5 A Framework—Acquire. I designed the 5-A Framework to help you become a specialized, customer-focused agency. Last time we explored the first three steps to revving your… read more

If you have been following my recent posts, you are familiar with the first four A’s and how they are designed to help you drive more people to your business. So, what is the point of all this? The point is to acquire them as leads and customers. Everything we have discussed so far has led us… read more

  How do you know if you are seen as an authority in your niche? It’s crucial to position your experience in a way that builds credibility with leads and other businesses. In my last blog, we began to explore the fourth A in the 5-A Framework—Authority. We discussed how proof points and message recognition… read more

If you’ve been in business for any length of time, you’ve probably had a warm referral to an ideal client. You know how that happens. Someone vouches for you and introduces a prospective client. When you reach out, the lead already has respect for you. But have you ever thought about why they have that… read more

Welcome back to our continuing journey with “Heather Carlysle.” When we last checked in on her, she was learning that rejection can be a great thing and how to turn the rejections into positive results. Today, let’s continue our journey with Heather as she learns more about applying the 5-A Framework, specifically with Awareness and… read more

I’m sure you’ve heard the expression, “It’s not what you say; it’s how you say it.” And I know it seems true, because the how is essential to attracting new customers. But I will also propose that the “what” is just as critical. Today, I’d like to share a few tips and insights to reaching… read more

A few weeks ago, I began sharing a bit of “Heather Carlyle’s” story, a successful agency owner whose business was surviving on the goodwill of referrals and word of mouth…and who had just hit quite a snag. A couple of weeks after our initial meeting, Heather and I met in the corner of a busy… read more

You’re likely familiar with being part of an audience. Maybe (before the pandemic) you’ve been in the crowd at a concert, gone to a conference, or sat in church and heard a sermon. But for now, I want you to forget what it feels like when you’re “out there.” Instead, visualize the other view at… read more

I want to discuss the importance of establishing yourself as an authority, and share a few tips on how to do that. Today I’ll share one of my stories with you. One of my Agency clients has a business focused on helping Health and Wellness Coaches.  While my client was gathering leads, they weren’t the… read more

Are you struggling to find your ideal audience?  You’re not alone.  I’ve worked with a lot of agency owners who face this issue, when you are not clear on your audience, choosing how to market your agency is really difficult, and you may not be attracting the right type of client.  In order to help… read more