In my last blog, I shared about the differences between an agency that operates as a generalist—one that tries to be everything to everybody—and a market owner—one that is specialized and customer-focused. To help you become a specialized, customer-focused agency, I have distilled my ideas and methods into the 5-A Framework. I created this simple… read more
Have you ever said these words… “I don’t have a particular industry or market I target.” “I have a few different niches I focus on.” “I don’t even know where to start with this whole ‘niching’ thing!” Then you’re in the right place. At best, many agencies and professional services businesses act like they rent… read more
Do you feel like there’s never enough time to get the day to day work done AND focus on future business? The issue that a lot of agency owners run into is that they themselves are doing a lot of low-level work that could be done by others, such as invoicing, building out projects, and… read more
I want to discuss the importance of establishing yourself as an authority, and share a few tips on how to do that. Today I’ll share one of my stories with you. One of my Agency clients has a business focused on helping Health and Wellness Coaches. While my client was gathering leads, they weren’t the… read more
Are you struggling to find your ideal audience? You’re not alone. I’ve worked with a lot of agency owners who face this issue, when you are not clear on your audience, choosing how to market your agency is really difficult, and you may not be attracting the right type of client. In order to help… read more
Are you looking to charge more for your services but struggling with how to do that? The key to charging more and earning what you are worth is twofold, and it’s tied into understanding your clients problems: 1st – you must discover what your client wants to accomplish, whether it’s generating more leads, views, or… read more
The best way to attract your ideal client is to uncover their unique problems and provide the solution to those problems. As we’ve been discussing in our previous messages – we’ll discuss the best way to attract your ideal client in the context of the 5A Framework. Who is your ideal Audience? Are you Aware… read more
Coming up with content for one email isn’t too difficult. But what about coming up with content for a lot of emails every month? With our Email Content Generator, you don’t have to struggle anymore. You feel like you’ve been sitting at your desk for hours. And you’re just waiting. You’re waiting for the clever… read more
Your Scalable Seat – How to Grow Your Agency There are key seats inside your business that you’ll need to scale as demand grows. These are the five principles that will help you define and fill those seats. I’m about to share with you one of my favorite concepts. When I implemented this in both… read more
Identifying and documenting your key processes shouldn’t be hard. I’m going to show you the fastest way to identify, unpack, and document, even if you hate documentation. Are you busy? Of course you are. I recommend taking some of those little tasks off your hands. The problem is, it’s SUCH a hassle to get all… read more
Creating Your “Cut to the Chase” Sentence – How to Tell Your Prospects Who You Serve and What You Do
Do potential prospects have to go digging through your website to find out what you do and who you do it for? That’s not going to get you more clients. You’ve got to cut to the chase to generate interest straight away. Digital agency owners often tell me that they’re trying to get out there… read more
Here at UGURUS, we believe people are Better Together. A few years ago when we shifted from selling primarily self-paced courses into live mentorship and coaching, I was astounded at how much more real our product became. We went from knowing very little about the inner-workings of our customers lives to getting a front row seat… read more
Doing the work. Setting goals. Casting a vision for the future. Aligning our team to row in the same direction. It’s all just talk. Peter Drucker, the father of modern management, says, “The best plan is only good intentions unless it degenerates into work.” Every time we sit down and plan, we run the risk… read more
A few years ago I was at mastermind for digital agency owners. One of the speakers ran a 200-person agency. Someone asked him how many hours he put in per week. “No more than 30-hours.” Jaws dropped all around the room. Attendees whispered, “Did he just say thirty hours?” Laughter even broke out. He elaborated…. read more
Are you having cash flow problems? A few weeks before the year ended, one of my program grads emailed me that she was in a bit of a cash flow crunch. Business was overall really good, just a cash slump due to some project deadlines getting pushed and new clients delaying their kickoffs. It happens… read more
Have you ever been approached by a business coach who had zero experience running an agency? I have. I’m sure there are those out there that can add value… but I’ve always been a little suspect. Look, I get that most businesses are about the same. They all have to market. They all have to… read more
When I first started my digital agency, I found there were two types of clients out there: – Those that had terrible budgets – Those that had great budgets In my early years, I got a lot of the terrible ones…. But after pitching over 1,000 deals I cracked the code on why some clients… read more
In my last post, I talked about ways you can get copy for your clients’ websites. If you had a chance read that post, you might have realized I feel strongly about the value of professional writing. (Go figure… I’m a writer.) There are several advantages to working with a professional writer on a web… read more