DigitalOcean Companies

AGENCY LIFT OFF CHALLENGE: DAY 1

Adopt Your Agency Owner Mindset

Imperfect Action: Taking action to create value or revenue when you are 40-60% confident; ie. NOT waiting until you are 100% ready

  • 2 scenarios…
    • Agency owner 1: Watch endless YouTube videos on how to launch an agency.Spends months deciding on niche, and services, and building all of their backend systems. Contemplates business name for at least a month. Spends three months building out a new brand and website–keeps tweaking endlessly. Resists “getting their first client” because they never feel 100% ready. Worried about rejection, failure, or embarrassment. Business fails.

       

    • Agency owner 2: Completes Agency Crash Course and has a rough draft of offering and go-to-market plan. Copies that UGURUS website template and spends 1 hour customizing the headline. Gets busy contacting leads, and prospects, and pitching opportunities. Offers a business a steep discount on being their first client as long as they agree to a testimonial and at least 3 referrals. Signs the first client within a couple of weeks of starting the business. They are ok with failing because they know they can always correct an error. Accepts rejection as a necessary part of the process. 
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