[Live Training] 9 Strategies to Build Recurring Revenue in your Digital Agency

Episode 343

Disruption, leadership, and how to let go and delegate – with Charlene Li

For the past two decades, Charlene Li has been helping people see the future. She’s an expert on digital transformation, leadership, customer experience, and the future of work. She is the author of six books, including The New York Times best seller, opened leadership and co-author of the critically acclaimed book, groundswell her latest book is The Best Seller the disruption mindset. She is the founder and senior fellow at altimeter, a disruptive analyst firm acquired in 2015, by profit, she has been named one of most creative people in business by Fast Company, and she’s a graduate of Harvard College and Harvard Business School.

Highlights from Charlene Li’s episode –

  • What does it mean to you to disrupt something?
  • How can people start to think about disruption for their own business?
  • How she struggled, especially being a woman, and a person who is ethnically diverse, Asian American.
  • How she adapted when the pandemic threw everything away especially when all the social engagements went away.
  • Difference between Perfect and Excellent?

Lightening round with Charlene Li –

  • Best advice: Focus on short-term goals and visualise where you want to be in 18 months
  • Habit that contributes to success: Taking breath and Pausing
  • Tool or resource recommendation: Timebuddy
  • Book recommendation: Impact Players to find the right book

Resources, plus connect with Charlene Li –

Quotes from Charlene Li’s episode –

  • “If you think about strategy, leadership and culture, these are the three pillars of a disruption strategy.”
  • “You don’t have to do everything yourself. Delegate tasks that can be done by others.”
  • “If you are comfortable enough, competent enough to step aside and let other people come forward and lead, and I think is a hallmark of a true disruptive leader.”
  • “Focus on tasks that only you can do, and train other to do the rest.”
  • “Clients don’t expect you to be perfect, they expect you to be great, to be excellent and that’s very different than being perfect”
  • “vulnerability is a hallmark of a really good, strong, deep relationship.”

Takeaways from Charlene Li’s episode –

  • Disruptors are comfortable with uncertainty, making decisions and bets.
  • Strategy itself is focused on future customers. As an agency, you should identify who your future customers are, not just today’s customers, and understand where their needs are coming from.
  • Instead of viewing failure as negative, look at it as an opportunity to learn and improve, and share that knowledge with others.

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