E100: Solutions-based social success with Kim Barrett

Show Notes:

Kim Barrett owns Your Social Voice and is an international best-selling author and trainer, and has taught marketing around the world. He helps businesses grow to six- and seven-figures.

Kim is also a Clickfunnels 2 Comma Club Award winner, Marketing Hall of Fame Award winner, and international speaker.

Episode highlights:

  • What Kim’s agency is like today: the size, focus, number of clients, and daily operations.
  • The catalyst for Kim starting his agency and a discussion of his passion for marketing.
  • Some of the biggest challenges Kim faced while growing his agency and how he overcame them.
  • How Kim makes it work with 90% of his team in-office and the rest remote or overseas.
  • Kim’s advice for looking for the right people to build your team.
  • Being able to train the “right people” and going for the ones who have solutions to problems.
  • The reason for Kim scaling up and scaling down his team—which, at one point, cut his team in half.
  • Some of the key ways Kim attracts his clients using Facebook ads, YouTube, and events.
  • Plans for Kim’s agency with packaging and licensing their IP.
  • Best advice he’s ever received: Help enough people get what they want, and you’ll get everything that you want.
  • Habit that contributes to success: Getting up before 5:00am
  • Recommended book: The Goal by Eliyahu M. Goldratt
  • Recommended tool: Zapier.com
  • Run time: 31:34

Links:

Quotes:

  • “Our big focus is really on driving lead generation for clients.”
  • “I love helping people and supporting them with a job. However, we also need to be able to live and sustain how our business grows, so understanding my numbers was a big one.”
  • “Number one is highly, highly, highly recommend knowing your numbers as best possible or getting the right people around you that can tell you, hey you probably need to fix this up.”
  • “We’re a solutions-based company, not a problems-based company.”
  • “A good exercise that we do encourage people to do is every quarter or every year, is take stock of all the assets that you have.”
  • “There’s probably byproducts of what you do in your business that someone else will be able to utilize and you can sell.”

Takeaways:

 

  • Never worry alone.
  • Always have mentors.
  • There’s always a solution.
  • Hire great, not good.