E108: Charm your customers with surveys and segmentation with Rob and Kennedy

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Rob and Kennedy from Response Suite are the most unlikely entrepreneurs you’ll ever meet. Sporting hairstyles that look like comic-book characters and backgrounds in psychology, hypnosis, and show-business – it’s hard to believe they’re serial entrepreneurs with an uncanny knack for building businesses with riotous email marketing.

Episode highlights:

• Find out how a hypnotist and a mind-reader become business partners.
• There’s a gap between how users consume content and how emails are sent—learn what Rob and Kennedy are doing about it.
• Learn how you can use objections to segment and market more effectively.
• Learn how to jump ahead in your customer relationship with relevant marketing.
• Learn how to build more effective surveys.
• Run time: 47:55

• Best advice ever received: 1.) Don’t go to college – try entertainment (from a parent!). 2.) Take what you might see as a disadvantage and use it as an opportunity.
• Habit that contributes to success: 1.) Not giving up and solving puzzles. 2.) Automatic thought process – how to make something better and apply to me.
• Recommended book: 1.) Social video kapwing 2.) Slack
• Recommended tool: Psycho Cybernetics by Maxwell Maltz and Startup CEO by Matt Blumberg

Links:

• Tweet @responsesuite with the theme 😉
• Insta
• Facebook
• Two weeks free software use with Response Suite 

Quotes:

• “You want my opinion and that’s the thing I care about more than anything on earth.”
• “It’s about relevance. Relevance, relevance, relevance.”
• “It’s the equivalent of getting a ladder on a game of snakes and ladders.”
• “You want to have a single objective.”
• “No matter what you choose, I can help you with that thing.”

Takeaways:

• Consider starting your email relationship with a new customer with a survey.
• How can you better segment your list for more effective marketing?
• Make your surveys more simple, and make sure you’re ready to support the answers with your products. Also, list answer options to choose from rather than leaving it open-ended.

* Please pardon our less-than-optimal audio quality on this recording. We’re working to resolve the issue.