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E111: How to go from developer to business expert with Jason Resnick

We’re excited to announce that SEO Brothers and Opteo have partnered with UGURUS as sponsors of our show.

Jason Resnick helps freelancers discover their niche, plan out and market themselves to build recurring revenue, and stay in the feast. His goal for them is to live the life that they want and ultimately reach the goals of why they started their own business in the first place.

He has run his own web development business since 2010 helping established online businesses, increase sales through optimization, conversion, and behavioral strategy. He does this through on-site personalization, email, and marketing campaigns to learn more about the potential and existing customers to decrease the time to first purchase and increase repeat purchases.

Episode highlights:

  • Learn what human behavior has to do with Jason’s business—and yours.
  • Learn about the difference between pointing out features and pointing out benefits, and which direction developers tend to go.
  • Introverted? Listen in for how Jason approaches customer development.
  • Jason discusses the ideal business model for the solo developer.
  • Learn how Jason used his expertise to help people in support, and end up with them as customers.
  • Learn how Jason reverts back to his “why” to make major decisions.
  • Run time: 34:29
  • Best advice ever received: Focus in on what’s important for the long term for you, your family, and your business in that order.
  • Habit that contributes to success: Sunday morning weekly review. 
  • Recommended book: Atomic Habits by James Clear
  • Recommended tools: Pipedrive



  • “Developers like to do developer things.”
  • “You can talk human, you can translate things.”
  • “They want to know that you can deliver the results you say you can.”
  • “Look, while you do have to pay the bills…the more that you grow, your ‘why’ is even more important.”
  • “It’s your prerogative to up and leave.”


  • Put yourself into a good frame of mind before approaching customer development, and focus the call on learning about their business.




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