E112: Taking the leap from side hustle to full-time entrepreneur with Tommy Griffith
Tommy Griffith has been doing search engine optimization for more than 10 years. He previously managed SEO at PayPal and Airbnb, and now runs ClickMinded, a digital marketing training platform for marketers and entrepreneurs.
- Hear how starting a fraternity lead to an obscure set of knowledge and an idea that kicked off Tommy’s SEO career.
- Learn why Tommy’s second business venture failed, and what skill set he gained.
- Learn from Tommy’s experience—it’s a secret power to say “no” to projects that aren’t your specialty.
- Can you work on your side hustle at your job? Here’s Tommy’s experience with the subject.
- Do you make sacrifices with a full-time job and a busy side hustle? Of course. Here are Tommy’s.
- Learn about momentum in leaving a main job and heading into entrepreneurship.
- Run time: 39:33
- Best advice ever received: Your work should be work to other people and feel like play to you.
- Habit that contributes to success: Getting up at 5am
- Recommended book: Sapiens by Yuval Noah Harari
- Recommended tools: Ahrefs
- Timothy Ferriss’ The 4-hour Work Week
- Exit velocity by Patrick Burke
- @tommygriffith on twitter
- Sapiens by Yuval Noah Harari
A few extras from Tommy:
- Burning The Boats Blog Post – going all in on a side project
- SEO Strategy Guide
- Digital Marketing Strategy Guide
- SEO Checklist
- “I started selling the book at $10 and nobody bought it. I dropped the price to $5 and nobody bought it. I increased the price to $47 and 250 people bought it.”
- “It is the most underrated aspect of digital marketing.”
- “I did everything you could imagine wrong.”
- “We thought we needed to be every step of the process.”
- “ClickMinded was not this instant ah-ha moment. It was probably idea #15.”
- “Where your magic pixie dust is.”
- “I would relentlessly say no.”
- “People don’t let each other change.”
- “The wounds were fresh …I knew how bad it could go.”
- Working on a side hustle and nervous about telling your day job? There’s a good chance they won’t mind.
- Think about changing your environment away from long-term connections to allow for something new to come into your life.
- Think about the current job where you’re getting paid. How can you compound the things you know well?