E127: How to merge two digital agencies with Lysa Miller
Lysa Miller is a Partner and President at the award-winning digital agency, 3 Media Web in Hudson, MA. She is the founder of the digital marketing agency Ladybugz, which is now a part of 3 Media Web Family. She has been a source on Entrepreneur.com, Fortune.com, Business Insider, CIO, Daily Worth and Business Insider and blogger for MassVacation.com, along with a regular content contributor to various online publications. Lysa is President and Founder of the MetroWest Women’s Network, a professional network empowering women in MetroWest Massachusetts.
- What it’s like to go through the process of merging your company with another.
- How to trim your offerings and become a better company.
- How Lysa sold clients that were difficult to work with—win-win!
- How to merge two cultures successfully. Hint—it wasn’t overnight.
- Lysa’s company practices an open-book financial policy. Here’s how.
- The surprising way Lysa forced her business partner to take a vacation.
- The 3 main ways Lysa’s company generates leads.
- Run time: 35:51
- Best advice ever received: Don’t focus on what you can’t do – focus on what you can do.
- Habit that contributes to success: Being the life of the party!
- Recommended tools: Google Calendar for full-life organization
- Recommended book: Gino Wickman books – Traction, Get A Grip, and Rocketfuel
- Twitter – @Lysapreneur
- Traction by Gino Wickman
- Get A Grip by Gino Wickman
- Rocketfuel by Gino Wickman
- Google Calendar
- MetroWest Women’s Network in Massachusetts
- “If you offer too much, you’re just gonna fail.”
- “We wanted to work with professionals who understood the digital landscape…and the role that an agency has.”
- “We wanted to focus on partners.”
- “Most of our team is local now.”
- “We truly believe that the culture is the driver of everything.”
- “It’s so hard to get everyone to take a vacation. They love working here that much.”
- “Provide value to the customers you want to get.”
- Find ways to merge remote employees and local employees. Think, team lunches remotely.