E127: How to merge two digital agencies with Lysa Miller

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Lysa Miller is a Partner and President at the award-winning digital agency, 3 Media Web in Hudson, MA. She is the founder of the digital marketing agency Ladybugz, which is now a part of 3 Media Web Family. She has been a source on Entrepreneur.com, Fortune.com, Business Insider, CIO, Daily Worth and Business Insider and blogger for MassVacation.com, along with a regular content contributor to various online publications. Lysa is President and Founder of the MetroWest Women’s Network, a professional network empowering women in MetroWest Massachusetts.

Episode highlights:

• What it’s like to go through the process of merging your company with another.
• How to trim your offerings and become a better company.
• How Lysa sold clients that were difficult to work with—win-win!
• How to merge two cultures successfully. Hint—it wasn’t overnight.
• Lysa’s company practices an open-book financial policy. Here’s how.
• The surprising way Lysa forced her business partner to take a vacation.
• The 3 main ways Lysa’s company generates leads.
• Run time: 35:51
• Best advice ever received: Don’t focus on what you can’t do – focus on what you can do.
• Habit that contributes to success: Being the life of the party!
• Recommended tools: Google Calendar for full-life organization
• Recommended book: Gino Wickman books – Traction, Get A Grip, and Rocketfuel

Links:

• Twitter – @Lysapreneur
• 3mediaweb.com
• LinkedIn
• Traction by Gino Wickman
• Get A Grip by Gino Wickman
• Rocketfuel by Gino Wickman
• Google Calendar
• MetroWest Women’s Network in Massachusetts 

Quotes:

• “If you offer too much, you’re just gonna fail.”
• “We wanted to work with professionals who understood the digital landscape…and the role that an agency has.”
• “We wanted to focus on partners.”
• “Most of our team is local now.”
• “We truly believe that the culture is the driver of everything.”
• “It’s so hard to get everyone to take a vacation. They love working here that much.”
• “Provide value to the customers you want to get.”

Takeaways:

• Find ways to merge remote employees and local employees. Think, team lunches remotely.