[Live Training Series] RUN YOUR AGENCY LIKE A PRO

E129: Focusing, adapting, and the future of the web with Itai Sadan

Unlimited WordPress tasks for digital agencies at a fixed monthly cost with UnlimitedWP, get 25% your first month with code “das2020” (sponsored).

We’re excited to announce that SEO Brothers and Opteo have partnered with UGURUS as sponsors of our show.

Itai Sadan Sadan is the CEO of Duda, a Silicon Valley-based web design and development platform that specializes in enabling agencies to build better-performing websites and progressive web apps, with a superior design, collaboration, and communication experience. Sadan started the company in 2008 from his garage in Mountain View, CA, with his high school friend, Amir Glatt, who is now CTO.

Episode highlights:

  • How Itai faced challenges of standing out when getting started with Duda. 
  • How Itai decided to focus on the digital agency market.
  • How Itai cascaded the message of Duda’s focus to the rest of the company—and to clients.
  • Duda is doing well in many countries—except this one.
  • Why Itai thinks he’s able to adapt and manage change, even when things don’t work out.
  • What’s the future of the web? Is it “dead”? Itai weighs in.
  • Run time: 39:40
  • Best advice ever received: Higher well—great people will build your company.
  • Habit that contributes to success: “Being calm. I don’t get stressed very easily.”
  • Recommended tools: Just Watch – helps pick streaming service
  • Recommended book: Ayn Rand’s Fountainhead and Atlas Shrugged



  • “It would have been a little strange to have people come and work inside of your garage.”
  • “Wordpress is more the android.”
  • “Agencies that scalethat’s what they need.”
  • “It’s your role to navigate the ship.”
  • “Focus is choosing what not to do.”
  • “You need to be able to cut your losses and move on.”
  • “You’re managing a portfolio of bets.”


  • Narrow your focus! It will help you stand out and compete if you pick a niche. And take your time cascading the message to clients.




The Perfect Web Proposal Template

39 Lead Gen Strategies Checklist

Own Your Market Field Guide

Free Live Trainings

Access To Training Recordings

Exclusive Community Access