E132: Content as a competitive advantage with Steve Pockross

Steve Pockross brings more than 20 years of startup, Fortune 500, and nonprofit experience to his role at Verblio, a content creation platform for marketing agencies and businesses. As CEO, he applies leading marketplace and SaaS principles to provide a high-quality, fast and flexible content creation platform.

Episode highlights:

  • How Verblio is able to create 60,000 pieces of content per year for 2,000 clients.
  • How Verblio manages a successful crowd-sourced community.
  • Why Steve believes in evolving from a “Gig Economy” to “Marketplace as a Service”.
  • The important of niching in the writing community and how it can help clients.
  • How content has had to evolve over timeespecially regarding length.
  • Winning content trends in digital agencies right now.
  • Run time: 32:49
  • Best advice ever received: Don’t sweat the small stuff.
  • Habit that contributes to success: Rediculous optimism
  • Recommended tools: Slack
  • Recommended book: David Robertson’s The Power of Little Ideas

Links:

Quotes:

  • “Rethink the mousetrap.”
  • “We’re trying to reenvision the modern workplace.”
  • “We’re trying to build out those niche writer communities.”
  • “We get a lot of feedback—agencies are not shy.”
  • “Longform is definitely number one.”

Takeaways:

  • If you’ve niched down, look into niched writers for your content.
  • Look for opportunities to expand your content use, such as multiple articles.
  • Obi Panda Nobi at the USUMMIT 2019 Panda Lounge: