E133: Start your journey to a more inclusive and diverse business with Erica Courdae
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Erica Courdae is an entrepreneur, coach, and consultant. She is dedicated to expanding how multicultural professionals, managers, lawyers, coaches, and creative small business owners interact with the world.
- How to navigate the topic of diversity within a male-dominated field.
- How to discuss inclusion with your team, and where to start.
- How to seek out diversity when building your team.
- Are there potential risks of looking for diversity? Erica weighs in.
- Where to start when including diversity in your brand, including what Erica refers to as “the gift and the curse” of stock photos.
- Run time: 40:53
- Best advice ever received: Stay curious.
- Habit that contributes to success: Music and art and conversations – it all matters.
- Recommended tools: Conversation with someone that doesn’t look like you! It’s better than an app.
- Recommended book: The Alchemist by Paulo Coehlo
- “I want to work with this brand because I see myself represented.”
- “I think it is a part of what you build.”
- “There’s no way to do a ‘set it and forget it’ once.”
- “You need to first have that clear understanding.”
- “What efforts are you actually, tangibly doing?”
- “Once that conversation gets started, it can kind of snowball from there.”
- “I felt like there was a risk to putting it out there.”
- “They came to you. In some cases, they just don’t say anything.”
- “When you need it, it’s already too late.”
- Start with your values when you begin your journey to a more inclusive business.