E135: A new way to look at lead gen and sales with Phil Lockwood
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Phil has spent the last 23 years helping businesses with their digital sales and marketing efforts, primarily through his agency, Distill. He quickly established a reputation on high-profile engagement with NFL teams, restaurant chains, airlines, and other major brands. The most recent initiative is called The Missing Link. It’s a simple online course and community that teaches small business owners how to generate more leads and prospects online and nurture those opportunities into sales.
- Why Distill is back to remote operations, and what decisions needed to be made to arrive at that choice.
- Where The Missing Link came from, why agency focus is important, and the three types of sales sequences.
- How the web is more introvert-friendly, and what that means for sales today.
- Is the future of agencies in productization? Phil weighs in.
- How LinkeIn is used for marketing (for better or worse), how to break through the noise, and what its biggest problem is.
- Run time: 38:21
- Best advice received lately: The tricky advertising never works (David Ogilvy)
- Habit that contributes to success: Attention to detail, striving for perfection.
- Recommended tools: Vidyard for quick one-on-one videos
- Recommended book: Grit by Angela Duckworth
- The Missing Link Program Overview
- Blueprint from The Missing Link
- Bonus from Phil! Lesson 3.1 from The Missing Link
- On Advertising by David Ogivly
- Phil on LinkedIn
- The Missing Link
- Grit by Angela Duckworth
- “It’s really difficult to be good at everything.”
- “It’s hard unless you’re a 500-person agency to have good expertise across that spectrum.”
- “There’s no shortage of self-proclaimed success stories around strategies like that, but I definitely think it’s going to be a short-term play.”
- “Not everything is about making money.”
- “The only thing that’s going to significantly change what we do with any of this stuff at this point, is AI.”
- “It’s a revolution, not an evolution.”
- Brush up your LinkedIn sales game with Phil’s recommendations and this free course: Lesson 3.1 from The Missing Link