[Live Training] 9 Strategies to Build Recurring Revenue in your Digital Agency

E155: Sensitive issues and your brand on social media with Pia Silva

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Pia Silva is an entrepreneur, speaker, Forbes contributor, author of Badass Your Brand, and the host of the podcast Show Your Business Who’s Boss. She helps entrepreneurs badass their brand and build a lucrative lifestyle business full of freedom.

Episode highlights:

  • Why Pia “goes to the numbers and money” during a crisis.
  • When it’s a good idea to take on debt.
  • How Pia is getting into a very sensitive and polarizing topic: Black Lives Matter.
  • How Pia filters what to talk about to her audience.
  • Best advice received: Have a lot on your plate? Ask yourself what would happen if you don’t do something and then don’t do it.
  • Habit that contributes to success: Goal setting.
  • Recommended tools: Unfold app for Insta story images
  • Recommended book: The Seven Habits of Highly Effective People by Stephen Covey
  • Run time: 36:45



  • “I am my target market.”
  • “I love talking about numbers and money.”
  • “I almost never pay interest.”
  • “It’s more about your fear of not trusting yourself.”
  • “People shouldn’t have to guess where you stand.”
  • “It’s okay if you do it now.”


  • Try to get a better handle on your business’ actual numbers—it can help you get out of “fear mode”.










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