E157: Get ready for your agency’s big break with Trina Fisher

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Trina Fisher is a co-owner and co-founder of Left Right Labs. Over the last 13 years, her agency has worked with health and wellness experts who find themselves at a crossroads in their business. They help build a bigger, better, more beloved brand for their clients, with over 100 brands launchedincluding Laila Ali, Katalyst MD, and Optimum EFX.

Trina and her business partner are students of UACADEMY.

Episode highlights:

  • Why Trina works with the top 10% of her industry, and how she attracted them.
  • How Trina’s agency positioned themselves to be ready for their “big break”.
  • Left Right Labs’ three steps and their importance.
  • Why it’s important to think about strategy first.
  • How Left Right Labs looked three years ago vs. now (especially WHO they worked with).
  • How Left Right Labs gets people to pay for discovery.
  • Insights on running your own process on yourself—like when Left Right Labs redid their own website.
  • Best advice received: Just take a step.
  • Habit that contributes to success: Taking fast action, and applying what you learn right away.
  • Recommended tools: The Futur on Youtube
  • Recommended book: The Brand Gap by Marty Neumeier
  • Run time: 41:41



  • “We’re now working with the top 10% of our market.”
  • “The way we work as a team has had to shift.”
  • “They were all struggling with confidence.”
  • “It’s about understanding what they care about and anchoring to that.”
  • “Branding is nothing but perception.”
  • “Ladies, I would pay you double for this.”
  • “I need you to see what I can’t.”


  • Building your confidence and have faith before you get your “big break”.
  • Follow your own process like you are your own client when running through your service for yourself.