E164: Bigger purpose leads to a $10m agency with Andy Seth

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Andy Seth grew up in a motel in Los Angeles but never felt bound by his circumstance. 

Andy’s entrepreneurial journey has taken him through 4 successful seven-figure exits. His company Flow Marketing is recognized as being in the top 10% of B Corps worldwide.

Thriving in the face of COVID-19, Flow Marketing is on track for a $10M run rate in 2020.

Andy’s agency is the nation’s first accredited with federally registered apprenticeships. He’s helped more than 1,000+ low-income students go to college on scholarship.

He is also a best selling author and music producer.

Episode highlights:

  • How Andy created an apprenticeship program for low-income youth.
  • Why Andy combined content creation and branding.
  • Why requiring 2 years of experience is lazy, and what Andy’s doing about it.
  • Andy’s current biggest struggles.
  • On building a better system that outweighs Andy’s personal brand.
  • When the creativity started flowing, this is what Andy accomplished…and neglected.
  • Sometimes employees don’t keep up with growth. Here’s what happened.
  • Best advice ever received: That I can be highly ambitious and at peace at the same time.
  • Habit that contributes to success: Self development and meditation
  • Recommended tools: Zoho
  • Recommended book: Eleven Rings by Phil Jackson and Lolly Daskal’s The Leadership Gap
  • Run time: 40:40


Links:

Quotes:

  • “Some of those customers didn’t have a well-defined brand.”
  • “I’m actually teaching those two years of work.”
  • “They’re marketable and people want to hire them.”
  • “They may have 1 hour of training, but they need 15-20 hours of hands-on application.”
  • “Do you know how underprepared I was?”
  • “I just have to keep flipping this dollar.”
  • “This is my first company I designed to not flip.”
  • “Social good doesn’t work unless it drives economic growth.”
  • “I am not a system.”
  • “I’m coming guns a-blazing with my showmanship.”

Takeaways:

  • Look into how the Swiss run apprenticeship programs.
  • Start with WHY.