E164: Bigger purpose leads to a $10m agency with Andy Seth

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Andy Seth grew up in a motel in Los Angeles but never felt bound by his circumstance. 

Andy’s entrepreneurial journey has taken him through 4 successful seven-figure exits. His company Flow Marketing is recognized as being in the top 10% of B Corps worldwide.

Thriving in the face of COVID-19, Flow Marketing is on track for a $10M run rate in 2020.

Andy’s agency is the nation’s first accredited with federally registered apprenticeships. He’s helped more than 1,000+ low-income students go to college on scholarship.

He is also a best selling author and music producer.

Episode highlights:

• How Andy created an apprenticeship program for low-income youth.
• Why Andy combined content creation and branding.
• Why requiring 2 years of experience is lazy, and what Andy’s doing about it.
• Andy’s current biggest struggles.
• On building a better system that outweighs Andy’s personal brand.
• When the creativity started flowing, this is what Andy accomplished…and neglected.
• Sometimes employees don’t keep up with growth. Here’s what happened.
• Best advice ever received: That I can be highly ambitious and at peace at the same time.
• Habit that contributes to success: Self development and meditation
• Recommended tools: Zoho
• Recommended book: Eleven Rings by Phil Jackson and Lolly Daskal’s The Leadership Gap
• Run time: 40:40

Links:

• A-luv album on Apple Music
• Zoho
• Profitable Digital Agencies
• Eleven Rings by Phil Jackson
• Lolly Daskal’s The Leadership Gap
• AndySeth.com
• 720-410-9900 – text Andy!
• Andy’s book – Bling
• Article about shopping competitors

Quotes:

• “Some of those customers didn’t have a well-defined brand.”
• “I’m actually teaching those two years of work.”
• “They’re marketable and people want to hire them.”
• “They may have 1 hour of training, but they need 15-20 hours of hands-on application.”
• “Do you know how underprepared I was?”
• “I just have to keep flipping this dollar.”
• “This is my first company I designed to not flip.”
• “Social good doesn’t work unless it drives economic growth.”
• “I am not a system.”
• “I’m coming guns a-blazing with my showmanship.”

Takeaways:

• Look into how the Swiss run apprenticeship programs.
• Start with WHY.