E166: Picking a niche you love and working it with Stephanie Hudson

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Stephanie Hudson has been building websites and marketing them since the late 90s. Equal parts geek and dreamer, her wide-ranging experience gives her the chops to understand complex tech, but also explain it simply for mere mortals. Stephanie brings enthusiasm, technical know-how, and corny jokes to every conversation. When not presenting on stage, crafting custom marketing strategies, or managing WordPress sites, you can find her relaxing fireside with a juicy IPA at her home in Charlotte, NC.

Episode highlights:

• All about the current state of affairs at Focus WP and Sweet Tea Marketing.
• Why Stephanie runs a lean shop.
• Why Stephanie picked breweries to work with specifically, and how she narrowed it down.
• All about competition to work with “cool” niches.
• How things have changed for Stephanie this year.
• Whether Stephanie could ever commit to one business or the other.
• Stephanie’s take on engaging with potential businesses during COVID—when you can’t just walk in to any business.
• Best advice ever received: Listen to your body.
• Habit that contributes to success: Being chatty.
• Recommended tools: LastPass
• Recommended book: Mike Michaelowicz and Donald Miller books
• Run time: 36:31

Links:

• ClickUp
• The Year of Yes by Maria Headley
• Mike Parker episode on The Digital Agency Show
• LastPass
• Mike Michaelowicz 
• Donald Miller books
• FocusWP.co/UGURUS

Quotes:

• “I use only contractors…I’m very hesitant to cross that bridge!”
• “I haven’t been burned, I’ve just heard horror stories.”
• “When someone turns a hobby into a business, they’re not always the best business person.”
• “It’s not the right time to go knocking on doors.”
• “I’ve always had a side hustle.”
• “Proactive open-mindedness.”
• “We don’t always know what we want.”
  

Takeaways:

• You’ll get a good picture of a niche if you have three clients within one.
• Try saying yes more! It may open up worthwhile opportunities.