E182: Scaling a niche agency to a 7-figure exit with Andy Cabasso

Build websites faster and make clients happier with Zephyr CMS (sponsored).

Get a real-time, visual view of your cash flow with Float (syncs with Xero and Quickbooks Online). 

Andy Cabasso is a digital marketing professional, speaker, lawyer, and occasional wedding officiant. He is the co-founder of Postaga, an all-in-one platform for link building and email outreach. Prior to Postaga, he started, grew, and then successfully sold a digital marketing agency for 7-figures.

Episode highlights:

  • Why law school led to starting a digital agency.
  • Challenges Andy faced when starting his agency.
  • On finding strategic partnerships and making them work.
  • Did being a lawyer affect the success of Andy’s niche choice?
  • What Postaga is all about and why Andy went that way.
  • Best advice ever received: Get sleep.
  • Habit that contributes to success: Insatiable curiosity.
  • Recommended tools: Active Campaign, Ahrefs 
  • Recommended book: Robert Cialdini’s Influence
  • Run time: 33:31


Links:

Quotes:

  • “It kind of was random, as all of life is.”
  • “They don’t necessarily see the value of marketing, and that can be a shock.”
  • “I wanted our website to speak the language that our clients were speaking in.”
  • “We especially stood out from generalists and freelancers.”

Takeaways:

  • Look for opportunities within a niche that you’re familiar with. For example, many lawyers have outdated websites.
  • Creating good content that speaks directly to your audience is a much stronger tactic than going general.