E188: Billion-dollar lessons for your digital agency with Ben Gabler


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Ben Gabler is the CEO & Founder of Rocket.net.

He has spent the majority of his career building and managing various hosting companies/platforms including HostNine, HostGator, GoDaddy, UK2Group, IX Web Hosting, and StackPath.

He was employee #10 at HostGator.com and helped build a foundation that would ultimately scale to a $100mm business.

He sold his first company in 2010 for 7 figures.

Episode highlights:

  • How Ben went from delivering pizza to starting a hosting company.
  • How Ben got excellent customer insight with the assistance of an old friend.
  • What happens when call centers have quotas and are a major source of revenue.
  • How to balance listening to customers with what you need to do.
  • Lessons learned from big-business experience.
  • Best advice: If your product’s perfect, you waited too long.
  • Habit that contributes to success: Love for technology.
  • Recommended tools: Slack and CNBC
  • Recommended book: Obviously Awesome by April Dunford, Be Obsessed Or Be Average by Grant Cardone
  • Run time: 33:49



  • “I would spend hours in the call center.”
  • “I don’t know how to fix something if I don’t know the true pain points.”
  • “I think that was part of the struggle.”
  • “It sounds so simple—just go listen to your customers.”
  • “ They didn’t know that a car was possible.”
  • “You gotta listen to the customers.”
  • “Growing pains exist because they’ve never had to deal with it before.”
  • “It boils down to the people and the structure.”


  • Balance listening to customers with your company mission.
  • Strive for an enjoyable experience for both customers and employees.