E192: The forefront of hyper-personalization with Selle Evans

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Selle Evans is the founder and owner of Masterly, a digital marketing agency focused on a personalized marketing experience. She is also a certified sales and marketing coach. She was previously in Inc 5000 for being CEO of one of the fastest-growing companies in America, and in Fortune as Inner City 100 and named one of the brightest CEO’s in Houston.

Episode highlights:

  • What Selle’s agency does for hyper-personalized content.
  • Selle’s take on things being over-personalized.
  • How people react to personalization.
  • Other new and interesting applications of personalization.
  • What the conversation is like with clients, and what kinds of success rates can be expected.
  • What crosses the line and becomes unethical? Selle offers her take.
  • How the power outages and dire weather conditions affected Selle in Houston.
  • How Selle has changed her agency since going through those challenges.
  • Best advice: Don’t be afraid to fail.
  • Habit that contributes to success: Automation and continuing to study.
  • Recommended tools: Active Campaign
  • Recommended books: EOS books by Gino Wickman: Traction, Gino Wickman and Mike Paton: Get a Grip, Gino Wickman and Tom Bouwer: What the Heck is EOS? Gino Wickman and Mark Winters: Rocketfuel
  • Run time: 43:33

Links:

Quotes:

  • “We don’t take it too far.”
  • “They can see their logo directly…it makes them curious enough to hit play.”
  • “I don’t have very many unsubscribes.”
  • “ Recording 700+ personalized videos might not be the right solution.”
  • “You won’t be dumbfounded as to how we got the information.”
  • “I think the way we use it…it’s classy.”
  • “We’re not going to put everything out there in a way that would creep them out.”
  • “You don’t realize how much of your life revolves around being able to communicate.”
  • “The internet is your business.”
  • “I can look at those weak spots.”

Takeaways:

  • Create an image/thumbnail along with a personalized video.
  • Use visualizations to help convert a sale.