E194: The inside story of selling StudioPress to WP Engine with Brian Gardner

Add a new revenue stream by reselling a white-labeled marketing and sales platform your clients will love at IgniteYourAgency.com (sponsored).

Outsourcing services for digital agencies – website design & development, ecommerce, SEO, content marketing, link building – E2M (sponsored).

Brian Gardner is the former partner and Chief Product Officer at Copyblogger Media, and also is the founder of StudioPress (acquired by WP Engine). He is a designer, a WordPress expert, and in his free time, you can find him frequenting the local Starbucks or running a nearby trail.

Episode highlights:

  • How Brian founded StudioPress
  • Learn about the current WP Engine
  • Brian’s projects after StudioPress
  • Brian’s dive into the real estate market
  • The process of building for the masses VS an individual
  • The types of freelance projects Brian enjoys
  • Brian breaks down what platform to use: Shopify or WordPress
  • Best advice: Break through the wall (Chris Brogan)
  • Habit that contributes to success: Creativity; passion for design
  • Recommended tools: Grammarly
  • Recommended book: Daisy Jones & The Six by Taylor Jenkins Reid
  • Run time: 36:25



  • “I don’t want to do it out of reaction, I want to do it out of desire and passion.”
  • “It kinda comes down to jack of all trades, master of none.”
  • “The future of real estate is digital.”
  • “I’m passionate about building people’s personal brands.”
  • “Less is more.”
  • “[Website Design] White space is where the magic happens…I created a movement called no sidebar.”
  • “The addiction of entrepreneurship.”


  • Find your passion and help others with it.
  • Figure out who you and what you want out of life then implement that towards your career