E213: Improve your business and yourself with David Wood

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David Wood – After life as a consulting actuary to Fortune 100 companies, David built the world’s largest coaching business, becoming #1 ranked on Google for life coaching. He discovered that “shiny object syndrome” is an epidemic among high-performers, he coaches rockstar business owners to double their revenue, achieve more in less time, and be extraordinary entrepreneurs, partners, parents, and leaders. 

Episode highlights:

  • What David can teach us about “shiny object syndrome”.
  • How you show up affects how much revenue you make. Here’s how.
  • How David risked prison to apologize and live more honestly.
  • Why “shiny object syndrome” happens.
  • What steps David follows to get started on improvement and achieve goals.
  • On regressing to the mean, and how to support continued improvement.
  • Best advice: The worst thing that can happen to you is a thought.
  • Habit that contributes to success: If I really want something, I’ll go much further than normal to get it.
  • Recommended tool: Loom.com
  • Recommended book: Loving What Is by Byron Katie and The Subtle Art of Not Giving a F* by Mark Manson, and Eckhart Tolle books
  • Run time: 39:07



  • “They want to strategize, they want to get where they’re going faster.”
  • “I’m more interested in how you show up as a parent, as a partner, as a human, and as a friend.”
  • “Wouldn’t you like people to want to be around you more?”
  • “Let’s strive towards authenticity.”
  • “Nine times out of ten, we’re playing it too safe.”
  • “You keep on eating ice cream until you feel sick.”
  • “ It’s not easy to go into a cold shower.”
  • “That’s putting ponies and puppies in your path!”


  • You could try an immersive course—or even a book!—to get started on your journey to growth.
  • Get clear on what 12-month success looks like. Then, layer the goals: 3 months, weekly, etc. Next, decide what you’ll do tomorrow when you wake up.