E225: The brilliant cycle of “Create Mode” with Aaron Wrixon

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Since the mid-90s, WRIXON founder Aaron Wrixon has been paid for writing well over 7 million words.

Aaron has written for more than 120 different industries across the English-speaking world, with a focus on writing for agencies and their clients.

He lives in Canada, surrounded by women—his wife, his two daughters, two dogs, and a bearded dragon.

He recently became a Wall Street Journal bestseller.

Episode highlights:

• How Aaron became a WSJ bestseller.
• How saying “yes” to a low-budget project may lead to a big opportunity.
• The third option: you don’t need to be a freelancer or a larger agency owner.
• On finding creativity in a niche that isn’t especially known to be creative.
• How finding boundaries on time to create can help get you into flow.
• Has creating music benefited Aaron’s writing work?
• Best advice: Lots of stuff from Liminal Coach Mike Parker
• Habit that contributes to success: Getting up and grinding
• Recommended tool: Thought Leaders
• Recommended book: American Ground by William Langewiesche
• Run time: 32:56

Links:

• 60 Days To LinkedIn Mastery by Josh Steimle, Aaron Wrixon, Virginie Cantin, Andy Foote, Kyle Weckerly, Ben Wise, and Lorri Randle
• Get Rich In The Deep End by Brent Weaver and Aaron Wrixon
• Matt Church’s Thought Leaders and his book, Thought Leaders
• Wrixon.com
• Aaron Wrixon on Spotify
• LinkedIn
• Previous episode E147 with Aaron
• Previous episode E37 with Aaron

Quotes:

• “The power of saying yes and keeping your options open.”
• “Normally I would have said, ‘No, sorry I can’t.’”
• “I want to grow a practice, not a business.”
• “Where will I find jobs that will elevate my ability to earn for the same amount of work?”
• “That level of skill is missing.”
• “It’s never been a question of how to turn (creativity) on.”
• “If you become my client, you’ll enjoy the same benefits.”
• “All of this benefits from charging a rate that makes this possible.”

Takeaways:

• Find the difference between time to create and time for other work. What’s your time of day for creativity?
• There’s more than just freelancing and owning a big agency. Where do you want to be?

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