E229: Sell, lead, and create winning offers with Cody Getchell

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Cody Getchell is the man behind the high-ticket coaching program GSD and is a senior partner in L.A’s top-rated marketing agency Custom Creatives.

His mission is to help entrepreneurs get out of their own way by moving from an unsustainable “do it all“ mentality to building a rockstar team that gives them the ability to create an assembly line in their business to create growth and freedom.

Episode highlights:

• How Cody’s entrepreneurial mentality got him started (hustling in middle school!).
• What selling cars can do for a high-ticket sales education.
• How the “Authority Frame” applies to not only sales but any conversation you have.
• When to hold back on the “authority” in conversations.
• How to get started on a sales call.
• One of the best skills a salesperson can have. Yes, we can all have it!
• What $$ Cody counts as “high-ticket”.
• The 4-square trick to hand stuff off.
• The importance of a “Scary Offer”.
• Best advice: Don’t let trying to be perfect stop you from being great.
• Habit that contributes to success: Perseverance.
• Recommended tool: Loom
• Recommended book: Jim Collins – Good To Great and more Jim Collins
• Run time: 34:38

Links:

• Facebook
• Free premium course
• 7-figure GSD systems and scaling group

Quotes:

• “I think they call that candy bar arbitrage.”
• “He called the cops on us and ended up getting arrested.”
• “You’ve gotta keep control of the conversation.”
• “You gotta know when to interrupt someone on a sales call.”
• “Lead with ‘help’.”
• “No cubes for Cody.”
• “It’s a common thing of, ‘Oh, I’ll just do it’.”

Takeaways:

• In sales: think about what you could say to bring them back into the conversation that you are guiding.
• Find a problem, give a solution.

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