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E234: The Freak Factor with David Rendall

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David Rendall, of The Freak Factor, has spoken to audiences on every inhabited continent. His clients include the US Air Force, Australian Government, Microsoft, AT&T, United Health Group, Fannie Mae, and State Farm.

He has written four books – The Four Factors of Effective Leadership, The Freak Factor, The Freak Factor for Kids, and Pink Goldfish.

David was recently a keynote speaker at our USUMMIT Virtual event.

Episode highlights:

  • How The Freak Factor came about, and The Freak Factor for Kids.
  • How identifying your weaknesses helps find your strengths.
  • Why moderating and eliminating your natural self doesn’t work, and what to do instead.
  • What Brent has discovered about something he used to consider a shortcoming.
  • What are job descriptions really asking?
  • Can you (should you!) try to change your employees?
  • Should you partner (in business or marriage) with someone who fills in your faults?
  • Best advice: Everything that people see as wrong with you, I see as leadership skills. Or, control the things you can control.
  • The habit that contributes to success: Reading and learning
  • Recommended tool: Audible and any podcast app. 
  • Recommended book: Now Discover Your Strengths by Don Clifton and The Power of Different by Gail Saltz
  • Run time: 44:05


  • Books:
    • The Freak Factor
    • The Freak Factor for Kids
    • Pink Goldfish
    • The Four Factors of Effective Leadership
  • DRendall.com


  • “They’re having more fun than they usually do at the Chamber of Commerce banquet.”
  • “A lot of entrepreneurs are entrepreneurs because they maybe don’t fit into that box.”
  • “It’s not that we chose another path – it’s that the other path wasn’t available.”
  • “Fixing weaknesses doesn’t work.”
  • “For ten years, I’ve delegated fun.”
  • “We create job descriptions that don’t match any actual human beings.”
  • “I’m not a new person, I just have a new outlet.”


  • “Awaken” to your reality, “assess” yourself, “accept” who you are, “appreciate” that person, then “affiliate”.

Want to see the episodes recorded live? 

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