E31: Optimizing Marketing Funnels with Keith Perhac

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Today on The Digital Agency Show we’re talking to Keith Perhac who is a developer turned marketer and is the founder and owner of Develop Your Marketing.  Keith is an expert at optimizing sales funnels and has worked with clients such as Toyota, Eben Pagan, Jim Quick and Ramit Sethi.  Join us as we dive deep on how this whole thing came to be.

Some of the highlights of the show include:

• The 3 things that must be present for you to be happy in your business and work.
• What the first jump into being a freelancer looked like and the hard lessons learned.
• How working with a remote team all over the world helped develop some amazing outcomes for his clients and ultimately his business.
• How to keep the quality going when you are used to being the final integrator of the work.
• What it looks like when you’re able to marry marketing and development work.
• How to identify what your value proposition REALLY is.
• Why it’s okay if your team only understands 70% of what you do as the agency owner and how to make it work in your favor.

Links:

• Keith Perhac’s website
• Getting Everything You Can Out Of Everything You’ve Got by Jay Abraham
• SegMetrics
• Summit Evergreen 
• Teamwork 

Quotes:

• “We think that what we know, everyone knows.”
• “Think about the big picture, not the day to day.”
• “I like thinking about hard problems…your best ideas come in the shower.”
• “Specialization is key.  We had to choose a very particular niche.”