[Live Training] 9 Strategies to Build Recurring Revenue in your Digital Agency

E46: The Inspirational and Ambitious Evolution of Phil Lockwood

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Show Notes:

Phil has been in the web business for over 17 years, and has founded or led 11 different companies, including a 70-person agency. He’s currently working on building Creation Chamber. We’re welcoming him back to the show after he’s experienced many shifts in mindset and habits over the last year.

Some of the highlights of the show include:

  • Phil went from having a lifestyle business to a “spectacular agency”.
  • What is a lifestyle business? In this case, it meant making a good income working from home.
  • Phil left his management position for more freedom and opportunity to focus on what he enjoys.
  • A turning point in Phil’s year included sitting down with his iPad and doing a self-image check, evaluating what needed to change in his personal and business life. This document turned into Phil’s “Story”. He now references the document almost daily.
  • Best advice: 1) You gotta work on the business, not in the business. 2) From Brendon Burchard: he starts the day by identifying the things that will move the needle farthest, rather than answering emails.
  • Best personal habit that contributes to success: recognizing weaknesses and eliminating them from his self image.
  • Online tool or resource: ebooks
  • Book recommendation: Think and Grow Rich by Napoleon Hill



  • “A lifestyle business… …it was all about how much I could make, working as little as possible.”
  • What wasn’t fun for Phil before changing to a lifestyle business? “Dealing with employees.”
  • “I was an artist… …I enjoyed the creating part of what we did as web pros. At some point along the way I just realized that growing the business is, in and of itself, an art as well.”
  • “I had to accept the fact that deep down I’m a very ambitious person and working from home, making a certain amount of money, doing the least amount of work possible, was only going to work for me for a fixed period of time.”
  • “I’d become fancy and that wasn’t fun.
  • “If there was an apocalypse I wouldn’t wear a Rolex, but I’d drive a Lamborghini.”
  • “Tasks are really things that should be delegated.”




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