[Live Training] 9 Strategies to Build Recurring Revenue in your Digital Agency

E49: Start writing phenomenal copy with Dave Greenlee

Unlimited WordPress tasks for digital agencies at a fixed monthly cost with UnlimitedWP, get 25% your first month with code “das2020” (sponsored).

Show Notes:

Dave has been writing copy for more than a decade—including for UGURUS. Listen in to learn about how he gets started when it’s time to write, whether there’s a “right” length for emails, and how he makes sure readers click through.


Episode highlights:

  • What’s the most fundamental rule in copywriting? (Spoiler alert: Know your audience!)
  • The simple (common) purpose behind each step in the writing process.
  • How to get started when it’s time to write—including how to find out what your prospects are complaining about!
  • How “unsubscribes” sometimes weed out the people you don’t want as clients.
  • Influential writers: Perry Marshall, Andre Chaperon, Ben Settle
  • Best advice: Stay in your wheelhouse.
  • Personal habit that contributes to success: persistence
  • Online tool or resource: Netflix
  • Book recommendation: The War of Art and Turning Pro by Steven Pressfield




  • “I thought it was amazing that you could send eyeballs to a letter and you could earn money from that.”
  • “It’s not just information—there’s an intent there.”
  • “We all love our own companies… but prospects just want to know if you can solve their problems.”
  • “You can find people complaining all day long.”
  • “Give me everything you got!”




  • Evaluate how your business sends emails.
    • What is the frequency?
    • What kind of content are you writing?
    • How can you make your email better?



The Perfect Web Proposal Template

39 Lead Gen Strategies Checklist

Own Your Market Field Guide

Free Live Trainings

Access To Training Recordings

Exclusive Community Access