[Live Training Series] RUN YOUR AGENCY LIKE A PRO

E90: PR, demystified with Stefanie Jones

Unlimited WordPress tasks for digital agencies at a fixed monthly cost with UnlimitedWP, get 25% your first month with code “das2020” (sponsored).

Show Notes:

Stefanie Jones is President and founder of the 20-person PR agency, Feed Media. Her clients include The Ritz-Carlton, Taos Ski Valley, Microsoft SAP, and many others. She is based in Denver. After deciding to leave her corporate job, she had two major clients within 24 hours.


  • What PR firms actually do—and how that benefits their clients.
  • How the PR world has evolved in recent years.
  • What a small agency did to land a major account: the Denver Broncos.
  • What makes Stefanie’s business structure unique and flexible.
  • Why Stefanie only hires people with 10+ years of agency experience.
  • Best advice ever received: never lie
  • Habit that contributes to success: intuition, understanding what people need
  • Favorite tool: Google alerts – also for competitors
  • Book recommendations: Rework by Jason Fried and David Heinemeier Hansson
  • Run time: 47:33



  • “I love the work, I love the hustle, I love the job.”
  • “PR begets PR.”
  • “Our job is to make you famous.”
  • “We’re just hiring the best.”
  • “Most people hire a PR firm the way they hire a lawyer.”
  • “You should still take the meeting.”
  • “I don’t want anything from you, but I’ll give something to you.”


  • What can you do to make your business more profitable by-the-hour?
  • Generosity: even if it feels like a waste of time, try taking a meeting you weren’t interested in. If you aren’t taking on new business, you can provide industry advice and possibly create a connection that will benefit you in the future. Of course, you can be a little selective with this new tactic!



The Perfect Web Proposal Template

39 Lead Gen Strategies Checklist

Own Your Market Field Guide

Free Live Trainings

Access To Training Recordings

Exclusive Community Access