[Live Training] 9 Strategies to Build Recurring Revenue in your Digital Agency

E91: From lucrative corporate job to purposeful entrepreneurship with Zander Fryer

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Show Notes:

Zander Fryer is a best-selling author, international speaker, and founder of Sh*t You Don’t Learn In College and High Impact Coaching. In his core business he works with clients who are just starting their companies.


  • Why Zander left a comfortable job making lots of money.
  • Which words of wisdom from a mentor changed Zander’s life.
  • What you need to do first to command the price you’re worth.
  • How to make a good decision in the face of fear.
  • Best advice ever received: It’s not about you.
  • Habit that contributes to success: Facing scary thoughts. “It’s better out of your head and on paper.”
  • Favorite tool: Slack is most used – but people are the best resource.
  • Book recommendations: Bedros Keuilian’s Man Up and Jack Canfield and Janet Switzer’s The Success Principles
  • Run time: 44:46



  • “It’s one of the fastest ways to turn your passion into a grind.”
  • “If this solves my problem, I’ll do it!”
  • “Rather than providing a service, provide a solution.”
  • “They buy their way out of a problem.”
  • “You’ve been dreaming a dream, and I’m actually living mine.”
  • “Every decision that we make comes from either purpose or fear.”
  • “Get uncomfortable when you’re comfortable.”
  • “Every time we do this we make more money.”


  • Consider why you’re making a big decision, or why you aren’t making it. Is it out of fear? Try coming from a place of purpose.
  • During our lightening round with Zander, he described his process to face fear – writing down the bad results that he’s scared of. Try it the next time you’re facing something you fear, and get it out of your head and onto paper.




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