Are you afraid of the ONE strategy that could make you a success?

Here’s the simple truth about a confusing word—and why your fear of it could be holding you back.



What do you think of when I say the word “DOMINATE?”

  • Two bighorn sheep butting heads?
  • A dictator taking over a country?
  • One person forcing their will on someone else?

If you’re like most people, you’re probably nodding your head.

Because something about the word “dominate” freaks us out.

But it doesn’t have to…

Especially when you’re talking about dominating your MARKET.

Let me explain…


I’ve been lucky enough to “DOMINATE” more than one market. This is what that actually means.


Back when I ran an agency…

  • We got recognized as one of the fastest growing
    companies in Denver, Colorado. (For two years in a row!)
  • We got a cover story written about us in the Denver
    Business Journal.
  • Plus we were ranked a top 10 agency in Denver for 5
    years running.

All that attention helped us build a wildly successful agency—and then sell it so we could focus on service to others.

And now, with UGURUS…

We’ve been featured in dozens and dozens of blogs, podcasts, conferences, webinars, and emails—and have multiple seven figures of revenue to show for it.


If I told you all of that came from knowing how to dominate a market…

Would you still think “dominate” was an ugly word?

Market domination isn’t a scary concept.

It’s simply about this: tapping into the influencers in your market that are willing to support you.


Here’s what market domination really looks like.

My business works for my lifestyle. It allows me to talk about the things I’m passionate about. Serve the people I want to serve. And do things that I want to do.


If I want to ride my bike for two hours, I don’t want to ask a client for permission. That’s not in my DNA.

But as long as I’m getting my work done and driving the outcomes I want for my business, I’m able to have the freedom to do what I want.

The freedom my business has given me means I can cut out at 10 AM to go take care of one of my kids if I need to…

All the while knowing that I’m not going to watch my business come crumbling down around me.

And it’s allowed me to build a business full of clients that I love.

See that photo below? That’s from USUMMIT—our annual event. And I would happily invite anyone in that photo over to my house for dinner.

So here’s a question for you… What’s important to YOU—and what do YOU want to get from your business?


What does market domination mean to you?

Here are some answers I’ve gotten from others:

What does your “fill in the blank” look like?

More importantly—do you know how to make it happen?


I want to help you dominate your market and your business…so you can get the most from your life.

Sounds like a big promise. But I feel it’s totally possible…

IF you pay attention to something important.

Notice that I said MARKET before business.

Lots of agency owners try to build their businesses when the market doesn’t care about them.

Don’t put the cart before the horse.

You need to have a constant flow of the SAME type of customers coming in. From well-defined channels. And they need to be buying the same type of work.

Because once you have all those things, you’ll have a “magic wand” you can wave to make business easier.

That wand is called “market domination.”

And it means you are choosy about who you work with.

When you work.

How much you charge.

(And whether or not they get to come over to your house for dinner.)


Are you still struggling to dominate your market?

I’ve talked to literally thousands of agency owners and freelancers just like you.

And I can confidently tell you that—at some level—we all wrestle with the same exact things.



Does any of this sound familiar?


  • Word of mouth and referrals are your only leads
  • You lack marketing and sales systems
  • You don’t have traction in a niche
  • You can’t scale because each project is different


  • Your plan changes as often as the weather
  • You question if it’s even the right plan
  • You play within your comfort zone
  • You don’t revisit your plan at the right intervals


  • Your email inbox defines your daily priorities
  • You’re busy working IN your business, not ON it
  • Shiny objects distract you easily
  • Your to-do list isn’t getting any shorter


  • Your to-do list is more of a “should-do” list
  • Your spouse is unable to keep you on track
  • Your team can’t hold you accountable either
  • When you’re out of money, it’s too late

They probably all resonate, don’t they?


The good news is…

In order to solve these problems you really only need three things.

  • First, having a mentor is critical. Someone a few levels above you that can
    show you the best path forward.
  • Second, you need to be able to go deep with peers who are experiencing
    the same things you are.
  • Third—and most important—you need someone else to hold you
    accountable. (Because, sometimes, just having someone to tell you to “get out there and do it“ can make a big difference.)

And if you’re looking around right now and realizing you don’t have ANY of these things…

Then it’s no wonder you’re struggling to grow.


Stop struggling. Get the money, business and life you deserve.

I’ve worked directly with more than a thousand digital professionals (and counting).


  • I still don’t make enough money.
  • I don’t have enough great clients.
  • I don’t get the leads I want.
  • I work too much.
  • I spend all my time doing things I hate.
  • I can’t stand my clients.
  • I don’t know if I can pay the bills.

Hearing that stuff breaks my heart.

But it also makes me OVERWHELMINGLY HAPPY.

Because I know I have an answer that works…


Here’s what you’ll get in UACADEMY.

I’ve already told you what you’re going to LEARN when you join UACADEMY.
But what you’ll GET is incredibly valuable too…


Here are the details on each feature you’ll get in UACADEMY.


10-week crash course that will help you master the System of U and set you up for the year to come.

Live Monthly Trainings

Each month our mentor team and guest experts bring new live training segments to continue helping members with new strategies.

Small Group Coaching & Mentorship

  • LaunchPad. Kickoff with weekly small group meetings led by our mentor team with accountability and issue solving to get you Quick Wins around our model.

  • Momentum Group: After LaunchPad, get matched with a group of like-level agency owners for bi-weekly accountability and masterminding to keep your momentum going and get help solving issues, led by a Mentor.

1:1 Quarterly Strategic Gameplans

  • Start with a 1:1 mentor-led planning session to have guidance on setting your specific strategic plan. We'll focus on your 3 Year Vision, 1 Year Goals, then focus on your first 90-day plan.

  • Meet again every quarter in a group guided session to lay out your next quarter's plan. Then review and refine your plan 1:1 with a mentor.

1:1 Mentor Coaching

Schedule 1:1’s with a mentor, as needed, to solve specific issues.

Online Community

Connect to our Private Members Only Community for support 24x7.

Resource Drive

Our resource drive with hundreds of business templates shared by Brent, our Mentors, and Members to get you to tools that work and save you time.

Private Coaching Calls (ELITE only)

Mentor-led “get clarity” coaching on strategy and decisions. Bring your top issue to solve within the hour.

Private Coaching Chat (ELITE only)

As-needed coaching delivered in Slack. Bring your top issue to solve within days.


If you’re serious about doing what it takes to make your digital business a success, apply now for uacademy.

Imagine a life where you’re PERSONALLY taking home money from your business… (Not just contributing to revenue.)

  • Where you’re generating more leads than you need…
  • Where your clients are paying above-market rates for the VALUE you deliver—not the HOURS you work.
  • And where your business can run without you while you do whatever you want.

These benefits are common among UACADEMY grads.
They’re real.
They’re repeatable.

And you can make them yours.


Take the first step toward dominating your market—and transforming your life.


Frequently asked questions

  • You’re an early-stage digital agency: Your business has fewer than 25 employees and annual revenues are less than $3 million.
  • You are struggling to personally net $100k: As an owner, you are not getting what you want financially out of your business.
  • Business isn’t growing like you want: Your business either isn’t growing, or growth is causing new problems.
  • You have (primarily) a “digital” offering: Your business does web design/development, software or app development, or digital marketing.
  • You’re looking for accountability: You’re ready to have a mentor and peer group push you outside of your comfort zone to grow your business.
  • You want mentorship: You’re looking for specific advice related to growing a digital agency from a proven expert.
  • You feel like you’d benefit from a community: You’re looking to connect with more like-minded people from our industry.