The Digital Agency Blog

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  Did you know that author, Stephen King, thinks of only one person when he’s writing his bestselling novels? He’s not thinking of all of the various people who will read his books…he’s writing to one, “ideal” reader. The same can be said for how you communicate with your audience—the first A in the 5-A… read more

There’s no magic formula to settling on which audience to target. I often get asked about whether I think selling to a specific market makes sense, and the truth is, I wish I had this type of crystal ball. I could make A LOT of money if I did. Determining what market to go after… read more

You’re likely familiar with being part of an audience. Maybe (before the pandemic) you’ve been in the crowd at a concert, gone to a conference, or sat in church and heard a sermon. But for now, I want you to forget what it feels like when you’re “out there.” Instead, visualize the other view at… read more

From time to time, I’m going to share a bit of one of my success stories with you. Some might call this a case study—and you can if you’d like—but I like telling stories. Since I just shared high-level details about my 5-A Framework in my last blog, I think this is the perfect time… read more

Join me for a moment as I entice you to think about this: a vacation vs. a day off. It’s great to take a day off, step away from the regular, day-to-day routine, and do something fun. But does it have the same impact on your health and well-being as taking seven consecutive days off?… read more

In my last blog, I shared about the differences between an agency that operates as a generalist—one that tries to be everything to everybody—and a market owner—one that is specialized and customer-focused. To help you become a specialized, customer-focused agency, I have distilled my ideas and methods into the 5-A Framework. I created this simple… read more

Have you ever said these words… “I don’t have a particular industry or market I target.” “I have a few different niches I focus on.” “I don’t even know where to start with this whole ‘niching’ thing!” Then you’re in the right place. At best, many agencies and professional services businesses act like they rent… read more

Do you feel like there’s never enough time to get the day to day work done AND focus on future business? The issue that a lot of agency owners run into is that they themselves are doing a lot of low-level work that could be done by others, such as invoicing, building out projects, and… read more

I want to discuss the importance of establishing yourself as an authority, and share a few tips on how to do that. Today I’ll share one of my stories with you. One of my Agency clients has a business focused on helping Health and Wellness Coaches.  While my client was gathering leads, they weren’t the… read more

Are you struggling to find your ideal audience?  You’re not alone.  I’ve worked with a lot of agency owners who face this issue, when you are not clear on your audience, choosing how to market your agency is really difficult, and you may not be attracting the right type of client.  In order to help… read more