If you’ve been in business for any length of time, you’ve probably had a warm referral to an ideal client. You…

Welcome back to our continuing journey with “Heather Carlysle.” When we last checked in on her, she was learning that rejection…

I’m sure you’ve heard the expression, “It’s not what you say; it’s how you say it.” And I know it seems…

When was the last time you had a problem in your business that you needed to solve? This morning, maybe? What…

You’ve got a great message, and your solutions are second to none! So, how can you make yourself known? How can…

Now that you have a good understanding of your audience, it’s time to make them aware that you exist. Awareness is…

A few weeks ago, I began sharing a bit of “Heather Carlyle’s” story, a successful agency owner whose business was surviving…

  Did you know that author, Stephen King, thinks of only one person when he’s writing his bestselling novels? He’s not…

There’s no magic formula to settling on which niche to target. I often get asked about whether I think selling to…

You’re likely familiar with being part of an audience. Maybe (before the pandemic) you’ve been in the crowd at a concert,…