E341: Your plan for getting on podcasts successfully – with Christina Lenkowski

In 2019, after 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business. Since then she’s dedicated her work to helping other business owners, particularly women, see the same kind of results.

Highlights from Christina Lenkowski’s episode –

• How Christina got started with her agency
• What Christina believes regarding guarantees – can you offer them?
• On Calls To Action
• How podcasts are different from other types of PR
• How to get on podcasts
• What are common pitfalls?
• How to stand out in your pitches
• How to get by a pitch gatekeeper (a brilliant idea!)

Lightening round with Christina Lenkowski-

• Best advice: Give the people what they want
• Habit that contributes to success: Boundaries
• Tool or resource recommendation: The Podcast Collaborative Club
• Book recommendation: Rocket Fuel by Gino Wickman

Resources, plus connect with Christina Lenkowski-

• Publicitypodcast.com – learn how to get on podcasts!
• Christina Lenkowski’s LinkedIn
• Instagram
• Facebook

Quotes from Christina Lenkowski’s episode –

• “I don’t believe we can’t guarantee.”
• “I love being a conduit for people who don’t know how to do this work themselves.”
• “When you are guesting…you are going to be giving your same message.“
• “People are not hearing you on all the shows you’ve been on.”
• “Have a clear call to action.”
• “Just have one link that you send to every single podcast.”
• “You need to be doing the work to research.”

Takeaways from Christina Lenkowski’s episode –

• When starting, plan out what you believe in strongly, then don’t stray from your beliefs!
• Think about your messaging – what is your purpose? 
• Keep it consistent!
• QUALITY over quantity

Sponsors For The Digital Agency Show

Ready for a managed hosting provider that is going to get your clients the performance, reliability, and support you need? Get started with Cloudways today with a $50 hosting credit using code “DASCW”.

#1 Trusted White Label Partner for digital agencies – website design, web development, e-commerce, SEO, content writing – E2M.