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E341: Your plan for getting on podcasts successfully – with Christina Lenkowski

Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people’s podcasts.

In 2019, after 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business. Since then she’s dedicated her work to helping other business owners, particularly women, see the same kind of results.

Highlights from Christina Lenkowski’s episode –

  • How Christina got started with her agency
  • What Christina believes regarding guarantees – can you offer them?
  • On Calls To Action
  • How podcasts are different from other types of PR
  • How to get on podcasts
  • What are common pitfalls?
  • How to stand out in your pitches
  • How to get by a pitch gatekeeper (a brilliant idea!)

Lightening round with Christina Lenkowski-

Resources, plus connect with Christina Lenkowski-

Quotes from Christina Lenkowski’s episode –

  • “I don’t believe we can’t guarantee.”
  • “I love being a conduit for people who don’t know how to do this work themselves.”
  • “When you are guesting…you are going to be giving your same message.“
  • “People are not hearing you on all the shows you’ve been on.”
  • “Have a clear call to action.”
  • “Just have one link that you send to every single podcast.”
  • “You need to be doing the work to research.”

Takeaways from Christina Lenkowski’s episode –

  • When starting, plan out what you believe in strongly, then don’t stray from your beliefs!
  • Think about your messaging – what is your purpose? 
  • Keep it consistent!
  • QUALITY over quantity

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