[Live Training] 9 Strategies to Build Recurring Revenue in your Digital Agency

Episode 336

Protect Yourself and Your Customers with Smart Legal Policies

Hans Skillrud

Hans Skillrud is the co-founder and VP of Termageddon, an auto-updating website policies solution created for agency owners and their clients. Termageddon has generated over 50,000 website policies for its customers, and their agency partner program has helped agencies around the world make more than $1,000,000 in combined annual recurring.

Highlights from Hans Skillrud’s episode

  • What to have in a good policy
  • On risk and liability to an agency
  • Who privacy laws actually protect
  • Who is responsible for privacy law enforcement?
  • Ongoing from owning an agency to a SaaS company
  • How niching changes the game for agencies

Lightening round with Hans Skillrud

Resources, plus connect with Hans Skillrud

Quotes from Hans Skillrud’s episode

  • “Let them have the choice. Don’t make a legal decision on behalf of your customer.”
  • “Boy have I learned so much.”
  • “I would still be an agency owner if I hadn’t married a privacy attorney.”
  • “Agencies that niche down…just wallop in sales.”
  • “I built out Termageddon based on what I wanted to see.”
  • “How could they think we offer this?!”

Takeaways from Hans Skillrud’s episode

  • Sharing customer data happens in unexpected ways!
  • Think about cookie consent – and what type

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Hans Skillrud



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