Episode 339
How to Find Best Fit Clients and the Right Niche
Corey Quinn
Corey Quinn is the former CMO of Scorpion and is now a dedicated agency coach. Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. Corey is also the author of Anyone, Not Everyone, a comprehensive guide for agency founders looking to move beyond founder-led sales.
Highlights from Corey Quinn’s episode
- What’s Corey’s new book about?
- The problem that Corey is solving right now
- What Corey learned after years of working for some big names in the agency world
- On niching your focus
- What happens when you start saying “no” to people outside your niche
- How to find the best-fit clients and the right niche
- What agencies are doing to grow quickly
Lightening round with Corey Quinn
- Best advice: Prado principle – use that model on “who not how”
- Habit that contributes to success: Weekend writing of comparing goals within timeframes
- Tool or resource recommendation: Remarkable tablet
- Book recommendation: 10x Is Easier Than 2x – Dan Sullivan
Resources, plus connect with Corey Quinn-
Quotes from Corey Quinn’s episode –
- “It signals, hey, we’re really a specialist in this niche.”
- “You need to look at the niches within the niches.”
- “You have to start saying no.”
- “When you specialize, you can start charging higher prices.”
- “It still feels like you somehow are taking something away.”
- “There is hope.”
- “The important thing is, the founder is JUICED.”
Takeaways from Corey Quinn’s episode –
- Interviews can give you a great view of where your customer is, and what their goals are
- Niching? It’s normal to feel like you’re going with less
- Start by finding out how much revenue an average business makes
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