Episode 333
From a Massive Revenue Hit to Successfully Embracing A.I.
Aaron Wrixon
Aaron Wrixon has been shaping words into strategic narratives since the late 90s—and has been paid for writing well over 8 million words. That’s the equivalent of more than 13 copies of War and Peace.
He runs WRIXON, a copy, content, and digital marketing agency that has helped agencies and their clients grow in more than 120 industries throughout the English-speaking world.
He’s also written multiple best-selling books, including co-authoring Get Rich in the Deep End with Brent.
He lives with his wife, two children, and Frankie and Bowie, two dogs who traded the Caribbean beach for Canadian snow. A long-time musician, he has released 9 albums you can find on all major streaming platforms.
Highlights from Aaron Wrixon’s episode
- What’s going on with Nicolas Cage? And what AI has to do with it
- How much AI has hit Aaron’s revenue as a writer
- How Aaron turned his AI problem around
- What advice Aaron would give people facing all of this change back in ‘22
- How to talk with clients about writing in the time of ChatGPT
Resources, plus connect with Aaron Wrixon
- Aaron’s music on Spotify
- Aaron on Facebook
- Aaron’s website
- The most recent Digital Agency Show with Aaron
- Book: Get Rich in the Deep End
Quotes from Aaron Wrixon’s episode –
- “I think I’ve seen 70 of his movies….I do the 12 days of Cage-mas.”
- “I entered this Nic cage-style, apocalyptic world of, ‘Where’s the work?’”
- “My revenue was down 90%.”
- “Maybe there was a shadow recession going on or something.”
- “I’m winning the game, but all the hits are singles.”
- “My heart is with the people like me running agencies.”
- “AI is coming…”
- “Using AI in my business has made me a better writer from the perspective of my clients.”
- “My IP is the prompts that I’ve made.”
- “Don’t sleep on it.”
Takeaways from Aaron Wrixon’s episode –
- Work on writing better prompts
- Embrace the coming change and find your place (rather than fighting it)
- Aaron hopes you all have a great 2024 🙂
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