Episode 334
How to Build Your Agency Culture So You Can Travel the World
Marama Carmichael
This week we’re re-sharing one of our favorite episodes: a discussion with Marama Carmichael on how to create a business you love. Happy holidays, listeners!
Marama owns Oracle Tree, a digital agency in Australia. She has decades of business experience and has spent extensive time mentoring, including for UGURUS. Her recent best-selling book, Fixing Frankenstein, is available now.
In this episode, we discuss how she’s built a successful agency that fits HER lifestyle.
Highlights from Marama Carmichel’s episode:
- How watching her home burn down spurred Marama to rebuild her life the way she wanted
- What drove her to start her all-virtual agency, including team members and freelancers in Europe, India, the Philippines, and Australia
- How to grow a team culture when you all work remotely
- The secret to building connections with virtual workers (Hint: not everything needs to be work-related)
- The “redundant” practice Marama credits with giving her company stability and flexibility
- Why you don’t need a cool workspace, a foosball table, or beer in the fridge to be a “legitimate” agency
Lightening round with Marama Carmichael:
- Best advice: You can do anything you put your mind to
- Best personal habit that contributes to success: Tenacity, and openness to intuition and feedback
- Online tool or resource: Teamwork and Google apps
- Book recommendation: Drive by Daniel Pink
Resources, plus connect with Marama Carmichael’s:
- Oracle Tree
- Marama’s updated email is [email protected]
Quotes from Marama Carmichael’s episode –
- “I’m a mentor by nature.”
- “It’s profitable, it’s remote, it’s virtual and that’s so I can travel like I want to.”
- “Basically it’s getting the right people in the right seats and then getting out of the way.”
- “Your first or next hire doesn’t need to be a 40-hour-a-week person… …you don’t have to wait to start bringing in help.”
- “You’re almost working on a 24-hour cycle without anyone working outside of normal business hours.”
- “Oftentimes, entrepreneurs are control freaks.”
- “Business support your life or life support your business?”
- “What life do you want? What lifestyle do you want?”
Takeaways from Marama Carmichael’s episode –
- Spend an hour with a blank sheet of paper: what do you want out of your business?
- Now, work backward: how do you get there?
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