[Live Training] The 5A Framework To Attract High-Quality Leads

Episode 297

How To Grow From 20 to 150 Million in Recurring Revenue

With Corey Quinn

Corey Quinn has a 25-year track record of extraordinary success as an entrepreneur, sales leader, and CMO of Scorpion – a digital marketing agency serving SMBs where he’s helped grow from 20mm to 150mm in recurring revenue in six years. Today he’s helping agencies unlock sales and grow by doing less, not more.

Episode highlights with Corey Quinn

  • How Corey helped grow Scorpion from 20mm to 150mm
  • The shocking thing Corey was told during his interview to be CMO
  • What was behind a 93% client retention rate
  • iPads, Montblanc Pens… how Corey got meetings with new prospects
  • How video brochures were used as a “first touch”
  • How you can practice “less but better” with limited resources
  • What’s unique about focusing on a vertical

Lightning Round with Corey Quinn

  • Best advice: Listen to your gut
  • Habit that contributes to success: Daily workout, staying healthy, staying fit
  • Recommended tool: Hemingway for copywriting
  • Recommended book: Essentialism by Greg McKeown

Connect with Corey Quinn, plus resources

Quotes from Corey Quinn’s episode

  • “All of the sudden, they’re going to start talking about you.”
  • “One thing I see agency owners overlook is lifetime value.”
  • “They’re a very attractive customer for a marketing agency.”
  • “Be a pattern interrupt.”
  • “I think the people are still there, you just gotta try new things.”
  • “Do less but better.” (From Essentialism)
  • “We’re able to communicate at a very deep level.”

Takeaways from Corey Quinn’s episode

  • Look at the lifetime value of customers and plan your marketing accordingly
  • Find creative ways to warm up prospects
  • USI: unique, striking, gives an impression
  • Think vertical: go deep into the industry to find way more success

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Corey Quinn

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