E159: SEO, PPC, and Mindset for a White-Label Agency in the New Economy with Michael Knorr

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Michael Knorr is the VP of Marketing & Sales at That Company, a white label digital marketing firm servicing agencies. He educates agencies on how to grow and thrive by talking on how to improve their front end lead generation. That Company as a whole gives them their time back by not having to handle the day-to-day as their team of consultants creates big wins for their clients under their brand name.

Episode highlights:

• How Michael and his father built That Company into what it is today.
• Michael’s take on the “Covid Lottery” and how different industries are faring right now.
• Michael’s take on the growth of e-commerce and other areas during the pandemic.
• What industry hit surprised Michael during the pandemic.
• If Michael is seeing any markets pivot back into health.
• Best advice ever received: Regularly check your priorities.
• Habit that contributes to success: Insuring that he gets at least one day per week of rest.
• Recommended tools: Zoho CRM system
• Recommended book: Who Moved My Cheese by Spencer Johnson and The Road Back to You by Ian Morgan Cron and Susan Stabile
• Run time: 31:27

Links:

• ThatCompany.com
• [email protected]
• Zoho CRM system
• Who Moved My Cheese by Spencer Johnson
• The Road Back to You by Ian Morgan Cron and Susan Stabile
• Survival guide for Covid

Quotes:

• “There’s still a huge environment for growth in all of this.”
• “The campaign’s so great that we’re out of stock.”
• “Anything related to home office is blowing up.”
• “There’s a lot of isolation right now.”
• “There’s something to be said about NOT pivoting.”
  

Takeaways:

• You have to choose: double down, pivot, or wait.