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E159: SEO, PPC, and Mindset for a White-Label Agency in the New Economy with Michael Knorr

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Michael Knorr is the VP of Marketing & Sales at That Company, a white label digital marketing firm servicing agencies. He educates agencies on how to grow and thrive by talking on how to improve their front end lead generation. That Company as a whole gives them their time back by not having to handle the day-to-day as their team of consultants creates big wins for their clients under their brand name.

Episode highlights:

  • How Michael and his father built That Company into what it is today.
  • Michael’s take on the “Covid Lottery” and how different industries are faring right now.
  • Michael’s take on the growth of e-commerce and other areas during the pandemic.
  • What industry hit surprised Michael during the pandemic.
  • If Michael is seeing any markets pivot back into health.
  • Best advice ever received: Regularly check your priorities.
  • Habit that contributes to success: Insuring that he gets at least one day per week of rest.
  • Recommended tools: Zoho CRM system
  • Recommended book: Who Moved My Cheese by Spencer Johnson and The Road Back to You by Ian Morgan Cron and Susan Stabile
  • Run time: 31:27



  • “There’s still a huge environment for growth in all of this.”
  • “The campaign’s so great that we’re out of stock.”
  • “Anything related to home office is blowing up.”
  • “There’s a lot of isolation right now.”
  • “There’s something to be said about NOT pivoting.”


  • You have to choose: double down, pivot, or wait.










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