[Live Training] The 5A Framework For More Leads In Your Digital Agency

E186 Level up your leadership skills with Kelly Campbell

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Kelly Campbell is an Agency Transformation Coach based in New York. She is a former owner of a digital agency for 14 years. She helps creative, media, and tech leaders transform life and agency. She has been a keynote speaker at agency growth conferences, and has been featured in The New York Times, Woman Entrepreneur, Forbes, and Medium. She’s a Forbes Business Council member, and has been a consultant for Facebook and NASA. 

Episode highlights:

  • How Kelly went from being a beginner agency owner to a real pro.
  • How Kelly went from 0 employees to 1—and what went wrong to get her there.
  • What Kelly feared in giving her employees autonomy.
  • How to level up your leadership skills and build a successful team.
  • The embarrassing thing Kelly did for years at her agency.
  • What happens when you build a *cool* agency, and what employees really want.
  • Best advice: From my dad – if something stops bringing you joy, stop doing it.
  • Habit that contributes to success: Ability to listen intently and deeply.
  • Recommended tools: Raven Tools
  • Recommended book: Brene Brown’s Dare To Lead, Becoming a Conscious Leader by Gina Hayden
  • Run time: 33:52



  • “I feel like I could do this…I didn’t really know any better.”
  • “You burn out within a year if you try to do everything.”
  • “They started developing relationships with clients and it decentralized the whole thing.”
  • “How well do you know yourself? How much do you trust yourself?”
  • “I almost wore that like a badge.”
  • “I really was there for the success of my people.”
  • “It’s easy to take the team to a football game. It’s really hard to turn down a $50,000 project.”
  • “Always visionary, never tactical.”


  • Assign yourself an internal hourly rate and decide if it’s worth it per task. Example: $300 value per hour. Is that meeting worth $300? What if someone could do it at $30 per hour?



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