[Live Training] 9 Strategies to Build Recurring Revenue in your Digital Agency

E216: How to hire into a happy, connected team with Rahul Alim

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Rahul Alim is the founder of Custom Creatives, a Digital Marketing Agency that connects companies with their dream clients. He has helped brands such as Realtor.com, Geico, Advertise.com, Reach Local, and 1,000’s of local businesses.

With 16+ years of experience running his agency, he now coaches agency owners to grow 6-figure businesses with his proven G$D Sales Method. 

Episode highlights:

  • How Rahul got started in working with real estate clients.
  • How Rahul expanded outside of an original niche.
  • Which factors Rahul looks for in hiring any position. 
  • What happened when Rahul made a bad hire—as in, a REALLY bad hire.
  • How Rahul’s business went from in-office to remote.
  • What sales structure works best for the business.
  • Best advice: Don’t be emotional in business.
  • Habit that contributes to success: Tenacity from sports. And fear of failure.
  • Recommended tool: AudibleNever Split the Difference by Chris Voss and Tahl Raz, and Gap Selling by Keenan
  • Recommended book: Never Lose Again by Steven Babitsy and James J. Mangraviti
  • Run time: 38:58



  • “It’s one of those industries where you can get your teeth kicked in.”
  • “It was kind of like a marriage.”
  • “We just have to have a really strong, charismatic project manager, because they’re going to be representing everything this company is about.”
  • “I don’t care about the skill just yet.”
  • “People don’t hear that in interviews.”
  • “I hire a little bit slow, but I have to fire right on certain actions.”
  • “I want them to show up without me.”
  • “I was masking other people and trying to mask myself at the end.”
  • “What would Kobe Bryant do?”


  • Results and relationships: you have to have both to balance success.

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